Whether you work for a large company or you have your own start-up business, being tech savvy is crucial for success in this technological age. As technology advances and people become increasingly more connected, how we receive information changes. Businesses must follow suit by adapting their digital marketing techniques in order to thrive. Read on for 5 ways to keep yourself on top of your digital marketing strategy.
Presentation is everything
Any marketer knows that one of the most important aspects of a marketing strategy or campaign is presented. If something doesn’t appeal to the customer’s eye then it won’t draw them in and want to find out more.
Customers often gain their initial impression of your brand through your website. This is why it needs to be as user-friendly, attractive and engaging as possible. Customers won’t buy from you if your website is difficult to navigate or doesn’t function correctly. And they won’t be interested in you if your website doesn’t appeal to them or positively depict your brand.
Know the message you want to get across, understand your audience and design your website accordingly. How you portray your brand is essential for marketing success.
With 3.2 billion users across the globe, social media platforms such as Facebook and Twitter have taken the world by storm. Although initially developed to keep people connected, social platforms have become important sources of information, making them essential marketing tools. Through effective use of social media your company and its products will be on view to a wide and expanding consumer base.
It’s all about being innovative and experimenting with what content works best for each platform.
For example, you could:
- Post videos on Facebook to introduce new products
- Hold a live Q&A session to allow people to get to know your brand via Instagram
- Write a short and snappy Twitter post
- Showcase real-life success stories to boost customer interest
Videos and graphics are often more engaging than written content, and building a social media presence also makes businesses appear more accessible and friendly to their audience.
Sending customers personalised messages through Facebook Messenger or inviting them to join in with a Twitter discussion, enables you to connect with them on a personal level. People are more likely to approach a company if they feel that they genuinely care about them and their opinions.
It is all well and good implementing certain marketing strategies, but being unaware of their effectiveness makes your efforts futile.
Ensure that you’re thinking about search engine optimisation (SEO) with everything you post online. You can do this by knowing the key phrases that people use when searching for a specific product or service, and including these in your online content.
Use Google Analytics to discover what your most popular content is by the number of clicks it has received and the number of times it has been read. Then use this as a guide for future content.
It’s also helpful to receive customer feedback through email surveys and social media polls to see what people really think. Engaging with your audience is vital. You will learn what works for them and, consequently, what works for you.
Knowing what works and what doesn’t is crucial to optimise your future campaigns.
In an environment where technology and markets are constantly changing, educating yourself on advances in your field is crucial for business survival. Being a member of LinkedIn and attending networking events keeps you connected to others in your sector. This allows you to learn about new and upcoming digital marketing techniques, whilst keeping an eye on the competition.
Attend workshops or conferences to hear words of marketing wisdom from industry leaders, which will help you to improve your own performance. Or you can take an online course to enhance your confidence and skillset.
Enrol on a professional, accredited course with learndirect
The Professional Diploma in Digital Marketing is delivered in partnership with leading digital experts the Digital Marketing Institute (DMI) to teach you everything you need to know to dominate the digital marketing world. Click here to find out more about the course and how it’ll benefit your digital marketing strategy.