Company History

learndirect was launched in 2000 by Ufi. The government created Ufi two years earlier, in 1998, in response to the New Labour concept of a University for Industry. Ufi was given a remit to use new technology to transform the delivery of learning and skills across England, Wales and Northern Ireland. Through learndirect this vision has been realised. Even back then, we challenged the norm and took a bold step to deliver learning online.  In doing so, we have built a unique and market leading position – using technology to provide learning solutions.

learndirect has become the UK’s leading online learning provider, reaching into local communities, the workplace and people’s homes with flexible, accessible and supported online learning. With a mission to transform the skills and productivity of the working population by using technology to bring people together to work, share and learn online, we have shown how we can transform people’s lives and help businesses thrive.

Our work has needed to evolve to reflect the changing demands of our learner, the sector, as well as the political and economic landscape.  Technology enables to us to do this – the explosion and power of the internet pushes us to find new ways to help people and businesses achieve their goals.

In 2011, the Ufi Charitable Trust (UCT), sold Ufi Ltd and learndirect to private equity house Lloyds Development Capital (LDC).

JHP

JHP Group Limited was established in 1983 by JH Pitman, with a family history of training commitment dating back almost two centuries.

In early 2010, a management buy-out by the Executive Board in partnership with LDC (Lloyds Development Capital) gave significant growth opportunities to the business, and enabled skills and employability services to be offered to many more customers.

In Autumn 2012 learndirect and JHP merged under the learndirect name to offer a wide range of customers a seamless service such as: employability support to help people find a job; skills crucial to getting and retaining a job like maths, English, IT and soft skills like communication and team building; in-work training through online courses and Apprenticeships. We have a comprehensive offer to customers and can build continuous learning journeys from pre-entry courses and qualifications to level 4 and beyond.

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Just enrolled onto Level 3 Diploma in…

Just enrolled onto Level 3 Diploma in Canine Care, Behaviour and Welfare. Holly was very helpful and knowledgeable! Excellent customer service! 10/10! Easiest course enrolment. Can’t wait to get started!

Amy B. 5 Oct 2026
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Amazing to learn with you guys ,Thank…

Amazing to learn with you guys ,Thank you so much for all members of learn direct.

Alex G. 5 Oct 2026
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Edina

I had a really positive experience and couldn’t be happier with the service I received. Everything was handled professionally, efficiently, and with such kindness and care. Communication was excellent throughout, and I always felt supported and valued. I would definitely recommend them to anyone looking for a reliable and friendly service. Thank you EDINA xx

Raakhee S. 5 Oct 2026
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Solomon was a massive help

Solomon was a massive help, i really appreciate his patience and support throughout the whole process i am very happy with his customer service and would 100% recommend to anyone!! THANK YOUUU.

Chantay T. 5 Oct 2026
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Hayden was very helpful and talked me…

Hayden was very helpful and talked me through all the processes. I felt safe with the information that was being shared. Great customer care service and prompt response.

judith C. 5 Oct 2026
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Customer service amazing staright…

Customer service amazing staright forward and friendly they guy was so helpful explained everything leaving me with no questions to ask. Before I knew it I was signed up and ready to go within minutes.

Sofia V. 5 Oct 2026
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