Generative AI in Practice

Modules

Unit 1: Introduction to Generative AI

Upon successful completion of this module, you will:

• Understand what Generative AI is.
• Trace the history and evolution of Generative AI, including key concepts like GANs, VAEs, and Transformers.
• Differentiate between Generative and Discriminative AI models.
• Identify real-world applications and industries currently leveraging Generative AI.

Unit 2: Generative AI in Sales

Upon successful completion of this module, you will:

• Learn to prompt Generative AI for detailed customer persona generation.
• Master writing personalised and effective email sequences with AI assistance.
• Create dynamic sales scripts and powerful objection handlers using Generative AI tools.
• Get an overview of relevant tools such as ChatGPT, Lavender, Copy.ai, and HubSpot AI for sales applications.

Unit 3: Generative AI in Software Development

Upon successful completion of this module, you will:

• Learn prompting techniques for generating code in various languages (e.g., Python, JavaScript).
• Utilise AI for efficient debugging and understanding complex code explanations.
• Master writing comprehensive documentation and API references with Generative AI.
• Be introduced to specialised tools like GitHub Copilot, ChatGPT Code Interpreter, and Replit AI for development.

Unit 4: Generative AI in Customer Service (CS)

Upon successful completion of this module, you will:

• Develop prompting strategies for generating empathetic responses and managing escalation flows in customer interactions.
• Learn to auto-generate FAQs and comprehensive help centre articles.
• Understand how to integrate AI into popular chatbot platforms like Zendesk and Intercom AI.
• Explore best practices for maintaining a 'human-in-the-loop' approach in AI-powered customer service.

Unit 5: Generative AI in Data Analytics (DA)

Upon successful completion of this module, you will:

• Utilise AI for effective data summarisation and hypothesis generation.
• Perform AI-assisted data exploration with tools integrated into platforms like Python, Excel, and SQL.
• Learn to create data visualisations via tools such as ChatGPT, Tableau GPT, or Power BI Copilot.
• Automate report generation using Generative AI with structured templates for efficient data presentation.

Entry Requirements

This course is designed for professionals who want to put AI into practice. While some familiarity with tools like spreadsheets, CRM systems, or code editors is helpful, you don’t need a technical background to succeed. If you're looking for practical generative AI training you can use in your job right now, this is for you.

Average completion timeframe

You can complete the course at your own pace. Most learners finish in a matter of weeks, spending a few hours each week on the modules.

Assessment requirements

After each lesson there will be a question paper, which needs to be completed and submitted for marking. This method of continual assessment ensures that we can consistently monitor your progress and can provide you with assistance throughout the duration of the course. You will receive a digital certificate (e-cert) issued by TQUK upon successful completion of the course.

Course fees

Your course fee covers everything, including learning materials, platform access, and support. There are no additional or hidden costs.

Qualifications

learndirect

Once a learner has passed the assessment at the end of the course, they will be able to download a learndirect certificate to confirm their progress.

Established in 2000, learndirect is a leading UK-based training provider, offering a diverse portfolio of nationally recognised qualifications. With a strong focus on flexible learning and a commitment to delivering excellence, a certificate from learndirect empowers learners to achieve their career goals.

Knowing how to apply generative AI tools to your work isn’t just a future skill, it’s a right-now advantage. This course is ideal if you want to:

• Enhance your productivity and creativity at work
• Automate tasks or streamline manual processes
• Learn how AI is being used in your industry
• Lead AI adoption in your team or department
• Strengthen your CV with practical, recognised generative AI training

Whether you're in sales, tech, support, or data, or managing teams in those areas. This course gives you tools that make an immediate difference.

Frequently Asked Questions