Business Marketing

Business Marketing

Improve your employability with a commercial understanding to Marketing. After successful completion of this course you’ll be able to understand and apply the principles of marketing to business, as well as gaining a broad understanding of a range of advertising and promotion techniques highlighting to employers how diverse your skillset is.

Module One - Marketing Your Business

• Introduction
• Why you must do market research
• Who will be your typical customer?
• What do customers want?
• Why will your typical customer buy from you?
• How to do market research successfully
• SWOT
• Your Marketing Plan

Module Two - Advertising and Promotion

• Introduction
• Planning
• Advertising
• Promotion

Module Three - Personal Selling Skills

Part 1

• Introduction
• What is Selling?
• Don't Just Order-Take
• The Building Blocks that Lead to a Sale
• How to Handle Incoming Calls
• How to Make Appointments by Phone
• How to Reach the Decision Maker
• The Sales Presentation

Part 2

• Telephone Selling
• Objections
• How to Keep Records
• How to Motivate Yourself

Modules

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

Entry Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Business Marketing.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK

• Each year around 6,000 businesses equip their staff for success with learndirect
• learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
• Almost 700,000 maths and English test passes have been achieved with learndirect.
• 300,000 people fulfilled their career ambitions last year with learndirect.
• Over 250,000 apprentices have achieved with learndirect.