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Business Marketing

Overview

Improve your employability with a commercial understanding to Marketing. After successful completion of this course you’ll be able to understand and apply the principles of marketing to business, as well as gaining a broad understanding of a range of advertising and promotion techniques highlighting to employers how diverse your skillset is.

Module One - Marketing Your Business

  • Introduction
  • Why you must do market research
  • Who will be your typical customer?
  • What do customers want?
  • Why will your typical customer buy from you?
  • How to do market research successfully
  • SWOT
  • Your Marketing Plan

Module Two - Advertising and Promotion

  • Introduction
  • Planning
  • Advertising
  • Promotion

Module Three - Personal Selling Skills

Part 1

  • Introduction
  • What is Selling?
  • Don't Just Order-Take
  • The Building Blocks that Lead to a Sale
  • How to Handle Incoming Calls
  • How to Make Appointments by Phone
  • How to Reach the Decision Maker
  • The Sales Presentation

Part 2

  • Telephone Selling
  • Objections
  • How to Keep Records
  • How to Motivate Yourself

Modules

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Certification

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Level 2 Business Marketing Certificate of Achievement

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that learndirect has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by learndirect to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

To view a sample of the ABC Certificate of Achievement, please click here.

Improve your employability with a commercial understanding to Marketing. After successful completion of this course you’ll be able to understand and apply the principles of marketing to business, as well as gaining a broad understanding of a range of advertising and promotion techniques highlighting to employers how diverse your skillset is.

Module One - Marketing Your Business

  • Introduction
  • Why you must do market research
  • Who will be your typical customer?
  • What do customers want?
  • Why will your typical customer buy from you?
  • How to do market research successfully
  • SWOT
  • Your Marketing Plan

Module Two - Advertising and Promotion

  • Introduction
  • Planning
  • Advertising
  • Promotion

Module Three - Personal Selling Skills

Part 1

  • Introduction
  • What is Selling?
  • Don't Just Order-Take
  • The Building Blocks that Lead to a Sale
  • How to Handle Incoming Calls
  • How to Make Appointments by Phone
  • How to Reach the Decision Maker
  • The Sales Presentation

Part 2

  • Telephone Selling
  • Objections
  • How to Keep Records
  • How to Motivate Yourself

Modules

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Certification

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Level 2 Business Marketing Certificate of Achievement

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that learndirect has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by learndirect to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

To view a sample of the ABC Certificate of Achievement, please click here.

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