Business Marketing Course Online | learndirect

Business Marketing


Improve your employability with a commercial understanding to Marketing. After successful completion of this course you’ll be able to understand and apply the principles of marketing to business, as well as gaining a broad understanding of a range of advertising and promotion techniques highlighting to employers how diverse your skillset is.

Module One - Marketing Your Business

  • Introduction
  • Why you must do market research
  • Who will be your typical customer?
  • What do customers want?
  • Why will your typical customer buy from you?
  • How to do market research successfully
  • SWOT
  • Your Marketing Plan

Module Two - Advertising and Promotion

  • Introduction
  • Planning
  • Advertising
  • Promotion

Module Three - Personal Selling Skills

Part 1

  • Introduction
  • What is Selling?
  • Don't Just Order-Take
  • The Building Blocks that Lead to a Sale
  • How to Handle Incoming Calls
  • How to Make Appointments by Phone
  • How to Reach the Decision Maker
  • The Sales Presentation

Part 2

  • Telephone Selling
  • Objections
  • How to Keep Records
  • How to Motivate Yourself


Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here


There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Need proof of your English and Maths skills? Want to catch up and learn more English and Maths? You can for free when you sign up to this learndirect course.

Get your NUS Extra card

All professional development students are eligible for the NUS Extra card, which gives you access to over 200 UK student discounts with brands like Co-op, Amazon and ASOS. Apply and find out more at

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