Olivia, 24, from Leicester, balanced full-time work alongside online study to gain her CIM Level 3 Foundation Extended Certificate in Professional & Digital Marketing with learndirect.
Currently working as a Ticketing and Hospitality Manager, Olivia enrolled on the course in January 2025 to strengthen her understanding of marketing and support her long-term career development.
“As marketing plays a key role in business growth and customer engagement, I wanted to develop my knowledge in this area to support my career progression and enhance my skill set,” said Olivia.
“My goal was to build my expertise in marketing to support my career development and open up opportunities for progression. I wanted to gain a recognised qualification that would not only improve my confidence but also allow me to contribute more effectively to business performance.”
Balancing work with study
For Olivia, online learning provided an accessible route to gaining a professional qualification without needing to step away from work commitments.
“The flexibility meant I could study at my own pace and fit learning around my work schedule, which wouldn’t have been possible with traditional classroom-based learning,” added Olivia.
“At the time of studying, I was working full-time alongside completing the course. Balancing both commitments required good time management and organisation.”
Applying new skills in the workplace
Throughout the course, Olivia was able to apply what she was learning directly into her role, particularly in areas linked to campaigns, customer engagement and sales activity.
“The knowledge I’ve gained has helped me approach campaigns and sales strategies more effectively and with greater confidence.”
Like many adult learners balancing work and study, Olivia says the experience presented its challenges but ultimately helped her develop.
“Studying alongside full-time work was challenging at times, but it has been a really worthwhile experience. It has helped me grow both professionally and personally, and I would encourage anyone looking to develop their skills to consider taking a similar path.”
Olivia’s message to you
Reflecting on her experience with learndirect, Olivia has some advice to anyone considering studying an online course…
“I would recommend learndirect to others. The flexibility of online learning makes it ideal for anyone balancing work and study, and the course structure is clear and easy to follow. It’s a great option for gaining qualifications while continuing to work.”
If you think a marketing qualification could boost your chances of getting a promotion, then follow in Olivia’s footsteps by exploring our range of marketing courses accredited by the Chartered Institute of Marketing (CIM).
