CIM Foundation Certificate in Professional & Digital Marketing (Marketing Insights) Level 3 (RQF)

CIM Foundation Certificate in Professional & Digital Marketing (Marketing Insights) Level 3 (RQF)

This Course at a Glance

• Start a career in marketing or advance your knowledge
• Learn how to make data-driven decisions and stay ahead of emerging trends
• Gain essential skills to thrive in digitally-led businesses
• Provides an internationally recognised qualification
• 240 hours completion time
• Ofqual regulated

The CIM Level 3 Foundation Certificate in Professional & Digital Marketing (Marketing Insights) is a comprehensive programme designed to equip you with the essential knowledge and skills needed to succeed in today's dynamic marketing landscape. Through a blend of theoretical concepts and practical applications, this course will provide you with a solid foundation in marketing principles and methodologies.

The first module provides a solid foundation in marketing fundamentals, equipping you with a thorough understanding of key concepts and terminology. You'll delve into the essential role of marketing within organisations, exploring how it drives business growth and customer satisfaction. By examining the marketing environment and the strategic components of the marketing mix, you'll develop the skills to create effective marketing strategies that deliver tangible results.

The second module will then take you into the world of marketing research and customer insights. You'll learn about different research methods and techniques used to gather valuable information about your target market. This knowledge will enable you to make data-driven decisions and stay ahead of emerging trends. Additionally, you'll explore the complexities of consumer behaviour, considering social, cultural, and technological factors. By understanding your customers' needs and wants, you can create marketing campaigns that resonate with them and build lasting relationships.

Getting Started

learndirect is the leading UK online course provider, helping thousands of students achieve their academic goals on their terms. This CIM Level 3 Foundation Certificate in Professional & Digital Marketing (Marketing Insights) is fully accredited by the European Marketing Confederation and will enable you to progress to the next level of official CIM marketing certification.

The course has been created by the Chartered Institute of Marketing (CIM), an Ofqual-regulated provider with over 12,500 studying members in 118 countries around the world. Each module within their courses is based on a unique set of Professional Marketing Competencies, which are designed to help marketers meet the increasing demands that are expected of them at every stage in their careers.

The course is delivered online, through an engaging array of online learning materials. So, you will find your education both interesting and rewarding. As a self-paced online course, you can also work towards your qualification without pressure, around your existing responsibilities. Helping you take on more responsibility in your role and progress into more senior marketing positions quickly.

Modules

Module 1: Marketing Essentials

Upon successful completion of this module, you will:

• Understand the purpose and function of marketing within organisations
• Understand the elements of a marketing audit
• Understand the concept and application of the marketing mix

Module 2: Marketing Insights

Upon successful completion of this module, you will:

• Explain key market research methods and insights which can inform marketing decision-making
• Understand the key factors that influence consumer/customer behaviour
• Understand the customer journey and how it impacts relationships
• Understand how to conduct a marketing audit to inform marketing decision-making

Entry Requirements

It is not necessary to have any previous experience or knowledge of marketing to study this CIM Level 3 course.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. Other equivalent alternatives will also be considered.

Minimum Age Restriction

You must be aged 18 or above to enrol on this course.

Average Completion Timeframe

The average time it takes to complete this course is 12 months.

Assessment Requirements

Each module includes an on-screen multiple-choice test. These include 50 questions and take 90 minutes to complete.

Certification Timeframe

You should receive your certificate in 12 weeks, but that can be extended if an EQA sample is required. It is also dependent upon CIM moderation windows, details of which you can access on the CIM website.

Course Fees

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

Is Membership Required?

Membership to the CIM is required to complete this qualification. In addition there is an assessment fee for each of the units of your course. This must be purchased separately by the learner. More information regarding fees can be found on the CIM website.

Each module includes an on-screen multiple-choice test. These include 50 questions and take 90 minutes to complete.

*Please note, you need to obtain a pass (at least 60%) in both modules included in this course to successfully achieve this qualification.

CIM

Upon successful completion of this online course, you will have achieved a globally recognised CIM Level 3 Level 3 Foundation Certificate in Professional & Digital Marketing (Marketing Insights).

Completion of this CIM Level 3 Foundation Certificate in Professional & Digital Marketing (Marketing Insights) unlocks the opportunity to progress to the next stage of CIM training. With this qualification, you can go on to study Level 4 CIM qualifications to advance your knowledge, skills and career prospects.

Please click here to visit the CIM website.

Please click here to visit the CIM website.

Earning the CIM Level 3 Foundation Certificate in Professional & Digital Marketing (Marketing Insights) equips you with a strong foundation in understanding customer behaviour and market trends. This knowledge empowers you to create data-driven marketing strategies that resonate with your target audience.

This qualification is perfect for individuals seeking to enter the marketing field, particularly those interested in market research, customer insights, and data analysis. It's also valuable for individuals in support-level marketing roles who want to enhance their understanding of customer behaviour and contribute more effectively to digital marketing efforts.

Some of the career opportunities available to you with this online marketing qualification include:

• Marketing Research Analyst
• Market Intelligence Specialist
• Customer Insights Specialist
• Digital Marketing Assistant (with a focus on analytics)
• Data Analyst (Marketing)

Frequently Asked Questions