Strategic Management
97.5%
- SALE Savings End Midnight Tuesday 21st July
- SALE Savings End Midnight Tuesday 21st July
Strategic Management
Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.
Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.
The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
Modules
Unit 1: Origins and Nature of the Strategic Process
Introduction
Objectives
1. Nature of strategy
2. Strategic decisions
3. Business culture
4. Missions, visions, goals, objectives?
5. Strategic process
6. Paradigms and strategic decision making
Summary
References
Further reading
Unit 2: Analysis of Strategic Situations
Introduction
Objectives
1. Strategic environment
2. Macro-environment: PEST
3. Task environment
4. Competitive environment
5. Analysing competitors
6. Prioritisation
Review activity 2.1: British Airways A
Internal appraisal
7. Analysing resources and capabilities
Review activity 2.2: British Airways A
Review activity 2.3: Laporte
Summary
Further reading
Unit 3: Making Strategic Choices
Introduction
Objectives
1. Essential criteria for strategic choices
2. Basic strategic choices
3. Decision support matrices
4. Risk
5. Success and choice
6. Evaluation procedures
7. Alternative approaches to strategy
Review activity 3.1: Ladbrokes
Summary
References
Further reading
Unit 4: Implementing Strategic Decisions
Introduction
Objectives
1. Implementation: an overview
2. Organisational design and effectiveness
3. Planning and control
4. Managing strategic change
5. Development of competencies
Review activity 4.1: British Airways B
Summary
References
Further reading
Appendix
Index of retail prices: 2 indices
Entry Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course Textbook
For this course you will be required to purchase the textbook:
- Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Strategic Management.
Your course certificate will also state the number of CPD points/hours the course is eligible for.
View a sample of the certificate (opens in new window)
learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK
- Each year around 6,000 businesses equip their staff for success with learndirect
- learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
- Almost 700,000 maths and English test passes have been achieved with learndirect.
- 300,000 people fulfilled their career ambitions last year with learndirect.
- Over 250,000 apprentices have achieved with learndirect.
- SALE Savings End Midnight Tuesday 21st July
- SALE Savings End Midnight Tuesday 21st July
Strategic Management
Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.
Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.
The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
Modules
Unit 1: Origins and Nature of the Strategic Process
Introduction
Objectives
1. Nature of strategy
2. Strategic decisions
3. Business culture
4. Missions, visions, goals, objectives?
5. Strategic process
6. Paradigms and strategic decision making
Summary
References
Further reading
Unit 2: Analysis of Strategic Situations
Introduction
Objectives
1. Strategic environment
2. Macro-environment: PEST
3. Task environment
4. Competitive environment
5. Analysing competitors
6. Prioritisation
Review activity 2.1: British Airways A
Internal appraisal
7. Analysing resources and capabilities
Review activity 2.2: British Airways A
Review activity 2.3: Laporte
Summary
Further reading
Unit 3: Making Strategic Choices
Introduction
Objectives
1. Essential criteria for strategic choices
2. Basic strategic choices
3. Decision support matrices
4. Risk
5. Success and choice
6. Evaluation procedures
7. Alternative approaches to strategy
Review activity 3.1: Ladbrokes
Summary
References
Further reading
Unit 4: Implementing Strategic Decisions
Introduction
Objectives
1. Implementation: an overview
2. Organisational design and effectiveness
3. Planning and control
4. Managing strategic change
5. Development of competencies
Review activity 4.1: British Airways B
Summary
References
Further reading
Appendix
Index of retail prices: 2 indices
Entry Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.
Assessment
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course Textbook
For this course you will be required to purchase the textbook:
- Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
Qualifications
On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Strategic Management.
Your course certificate will also state the number of CPD points/hours the course is eligible for.
View a sample of the certificate (opens in new window)
learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK
- Each year around 6,000 businesses equip their staff for success with learndirect
- learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
- Almost 700,000 maths and English test passes have been achieved with learndirect.
- 300,000 people fulfilled their career ambitions last year with learndirect.
- Over 250,000 apprentices have achieved with learndirect.
97.5%
Course fee
25%
Course Fee |
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With
25% off
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£197.99 |
OFFER ENDS
Tuesday 21st of July
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