Marketing Management Courses | learndirect

Marketing Management

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Overview

The value of the area of study which is called Marketing or Market Management is widely recognised in the modern world of business. A majority of firms, both large and small, contain departments or personnel with the word marketing in their title, for example, Marketing Manager, Marketing Services, The Marketing Department.

Individuals working within these organisations may possess only a vague idea of what marketing is, and would usually associate it with selling and advertising, which are its two most conspicuous aspects.

Alternatively they may think of marketing as that part of the organisation's business which relates directly to the customer, for instance, publicity, public relations, market research, etc.

In fact, marketing is all these things and more. It is a manner of approaching business which allows the organisation to achieve all of its objectives with the maximum efficiency.

It is essential that all members of an organisation have an awareness of what marketing involves and its implications for the entire staff. This includes all personnel, from the person who operates the switchboard to operatives on the factory floor.

This is because all of these people have a contribution to make in terms of the organisation's effective marketing effort.

In everything we do or see there is a marketing concept behind it, be it a branded item of clothing to a charity asking for your donation. This course will provide you with the skills and knowledge, to both understand the marketing concept and how to implement a marketing plan.

Modules

Introduction The Marketing Process

The Marketing Environment

Market Segmentation and Targeting

Marketing Research

Product Life-cycle

Distribution

The Nature of Strategic Planning

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Qualifications

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Marketing Management.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK

  • Each year around 6,000 businesses equip their staff for success with learndirect
  • learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
  • Almost 700,000 maths and English test passes have been achieved with learndirect.
  • 300,000 people fulfilled their career ambitions last year with learndirect.
  • Over 250,000 apprentices have achieved with learndirect.

Hear from our past Students

The value of the area of study which is called Marketing or Market Management is widely recognised in the modern world of business. A majority of firms, both large and small, contain departments or personnel with the word marketing in their title, for example, Marketing Manager, Marketing Services, The Marketing Department.

Individuals working within these organisations may possess only a vague idea of what marketing is, and would usually associate it with selling and advertising, which are its two most conspicuous aspects.

Alternatively they may think of marketing as that part of the organisation's business which relates directly to the customer, for instance, publicity, public relations, market research, etc.

In fact, marketing is all these things and more. It is a manner of approaching business which allows the organisation to achieve all of its objectives with the maximum efficiency.

It is essential that all members of an organisation have an awareness of what marketing involves and its implications for the entire staff. This includes all personnel, from the person who operates the switchboard to operatives on the factory floor.

This is because all of these people have a contribution to make in terms of the organisation's effective marketing effort.

In everything we do or see there is a marketing concept behind it, be it a branded item of clothing to a charity asking for your donation. This course will provide you with the skills and knowledge, to both understand the marketing concept and how to implement a marketing plan.

Modules

Introduction The Marketing Process

The Marketing Environment

Market Segmentation and Targeting

Marketing Research

Product Life-cycle

Distribution

The Nature of Strategic Planning

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Qualifications

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Marketing Management.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK

  • Each year around 6,000 businesses equip their staff for success with learndirect
  • learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
  • Almost 700,000 maths and English test passes have been achieved with learndirect.
  • 300,000 people fulfilled their career ambitions last year with learndirect.
  • Over 250,000 apprentices have achieved with learndirect.

Hear from our past Students

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