Introduction to Digital Marketing | learndirect

Introduction to Digital Marketing

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Overview

  • Develop a firm understanding of digital marketing best practices
  • Build a cogent marketing strategy
  • Confidently build and deliver marketing campaigns with a demonstratable ROI
  • Distance learning to work around your work commitments
  • Career enhancing knowledge
  • Complete the course in 10 weeks or less

About the Course

Digital marketing is one of the fastest growing and fastest changing industries in the world. Leveraging a range of techniques, it provides businesses across all industries relevant leads and increased conversions in highly targeted ways.

The course will provide you with the knowledge and skills required to plan and execute digital marketing campaigns and then report on their effectiveness.

This will include learning the different tools to make your marketing more effective. Including social media, SEO, paid search, and email marketing.

Part of this process will be knowing the difference between inbound and outbound methodologies, understanding your audience, the buyer journey and how to identify trends.

Your aim will be to possess the digital marketing skills and knowledge to build a coherent marketing strategy with SMART objectives, timescales and budgets in order to deliver a quantifiable return on investment.

Whether you are from a marketing background looking to build your core skills or possess an interest in understanding the basics of digital marketing this course will give you the foundation your require.


Commencing Studies

learndirect is a leading distance learning college, so there’s no need to worry about attending physical classes. You can complete your Introduction to Digital Marketing course at a time and a place that suits you.

When you sign up to the course you will be provided with access to our online portal within which your entire course will be sat waiting for you.

Distance learning gives you the freedom to dictate the pace of your learning. No timetables other than the ones that you set around your existing commitments.

You will also be assigned a tutor to help you through your studies and mark your assignments. Assignments will come back with helpful feedback to give you every chance of completing the course successfully.

Modules

Unit 1:  An introduction to digital marketing

On completion of this unit you will:

  • Understand what digital marketing is, and how it differs from traditional marketing techniques.
  • Understand how content can be marketed digitally.
  • Understand how inbound and outbound digital marketing strategies vary.
  • Understand the legal responsibilities related to digital marketing

 

Unit 2: Understanding your audience

On completion of this unit you will:

  • Understand the types of content that can be marketed digitally, and how this can benefit an organisation.
  • Understand what the buyer’s journey is, and how it can impact digital marketing activities.
  • Understand why competitive research is important in digital marketing, and what tools are available to help.
  • Understand what tools can be used to help an organisation identify their target audience, and how knowing this information can improve the chances of digital marketing success.

 

Unit 3: Creating a digital marketing strategy

On completion of this unit you will:

  • Understand what a digital marketing strategy is, and what impact not having one could have on an organisation.
  • Understand how digital marketing trends evolve and how this can impact on a digital marketing strategy.
  • Understand the costs associated with digital marketing, and how to set an appropriate budget.

 

Unit 4:  Setting your objectives

On completion of this unit you will:

  • Understand what SMART objectives are, and why they are important in digital marketing.
  • Understand the impact that ineffective digital marketing objectives can have on an organisation.
  • Understand how to set SMART objectives for digital marketing campaigns.

 

 

Unit 5: Using social media to market your business

On completion of this unit you will:

  • Understand what social media platforms are available and the features and benefits of each.
  • Understand best practices associated with social media marketing
  • Understand how to configure business accounts on social media platforms.
  • Understand how to use analysis tools on social media platforms.

 

Unit 6: Creating a business website

On completion of this unit you will:

  • Understand what key components a well-planned website has, and how they can be achieved. e.
  • Understand the importance of choosing the correct website hosting service.
  • Understand the importance of user experience (UX) when designing a website.
  • Understand the importance of website maintenance and why testing should take place before all changes are published.

 

Unit 7: Reviewing the effectiveness of your website

On completion of this unit you will:

  • Understand the customer conversion journey, and how this impacts the success of a website.
  • Understand digital marketing tools that are used to measure the success of the organisation’s website.
  • Understand how to interpret analytical data to improve the success of a website.

 

Unit 8: Search engine optimisation

On completion of this unit you will:

  • Understand how the different methods of internet search, and how their organisation can compete on each.
  • Understand what SEO is and the types of information search engines look for to positively rank a website.
  • Understand a range of SEO techniques, best practices and what impact non-compliance can have on an organisation.
  • Understand how to measure the success of SEO activities.

 

Unit 9: Paid advertising

On completion of this unit you will:

  • Understand what paid advertising is, why it is used, and the types of information required for successful campaigning
  • Understand a range of paid advertising techniques, best practices and the impact non-compliance can have on a campaign
  • Understand how to measure the success of SEO activities.

 

Unit 10: Email marketing

On completion of this unit you will:

  • Understand what email marketing is, why it is used, and the types of information required for successful campaigning.
  • Understand what factors and features need to be considered when planning an email marketing campaign.
  • Understand how to design and create an effective email campaign.
  • Understand how to review the effectiveness of an email marketing campaign.

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

At the end of each module after you have finished reviewing all the content there is an end of module assignment. This is accessed and submitted within our online learning platform. Once submitted your tutor will mark your assignment within 5 working days and respond with feedback.

Qualifications

On successful conclusion of your course you will be awarded with a digital learndirect certificate of completion that you can download.

Developing your career

The Introduction to Digital Marketing course is designed to be a foundation upon which you can grow your skills and knowledge. It’s ideal for anyone wanting to start a career in this fast-paced industry. Or for digital marketers simply wanting to brush up on the latest best practices.

Hear from our past Students

  • Develop a firm understanding of digital marketing best practices
  • Build a cogent marketing strategy
  • Confidently build and deliver marketing campaigns with a demonstratable ROI
  • Distance learning to work around your work commitments
  • Career enhancing knowledge
  • Complete the course in 10 weeks or less

About the Course

Digital marketing is one of the fastest growing and fastest changing industries in the world. Leveraging a range of techniques, it provides businesses across all industries relevant leads and increased conversions in highly targeted ways.

The course will provide you with the knowledge and skills required to plan and execute digital marketing campaigns and then report on their effectiveness.

This will include learning the different tools to make your marketing more effective. Including social media, SEO, paid search, and email marketing.

Part of this process will be knowing the difference between inbound and outbound methodologies, understanding your audience, the buyer journey and how to identify trends.

Your aim will be to possess the digital marketing skills and knowledge to build a coherent marketing strategy with SMART objectives, timescales and budgets in order to deliver a quantifiable return on investment.

Whether you are from a marketing background looking to build your core skills or possess an interest in understanding the basics of digital marketing this course will give you the foundation your require.


Commencing Studies

learndirect is a leading distance learning college, so there’s no need to worry about attending physical classes. You can complete your Introduction to Digital Marketing course at a time and a place that suits you.

When you sign up to the course you will be provided with access to our online portal within which your entire course will be sat waiting for you.

Distance learning gives you the freedom to dictate the pace of your learning. No timetables other than the ones that you set around your existing commitments.

You will also be assigned a tutor to help you through your studies and mark your assignments. Assignments will come back with helpful feedback to give you every chance of completing the course successfully.

Modules

Unit 1:  An introduction to digital marketing

On completion of this unit you will:

  • Understand what digital marketing is, and how it differs from traditional marketing techniques.
  • Understand how content can be marketed digitally.
  • Understand how inbound and outbound digital marketing strategies vary.
  • Understand the legal responsibilities related to digital marketing

 

Unit 2: Understanding your audience

On completion of this unit you will:

  • Understand the types of content that can be marketed digitally, and how this can benefit an organisation.
  • Understand what the buyer’s journey is, and how it can impact digital marketing activities.
  • Understand why competitive research is important in digital marketing, and what tools are available to help.
  • Understand what tools can be used to help an organisation identify their target audience, and how knowing this information can improve the chances of digital marketing success.

 

Unit 3: Creating a digital marketing strategy

On completion of this unit you will:

  • Understand what a digital marketing strategy is, and what impact not having one could have on an organisation.
  • Understand how digital marketing trends evolve and how this can impact on a digital marketing strategy.
  • Understand the costs associated with digital marketing, and how to set an appropriate budget.

 

Unit 4:  Setting your objectives

On completion of this unit you will:

  • Understand what SMART objectives are, and why they are important in digital marketing.
  • Understand the impact that ineffective digital marketing objectives can have on an organisation.
  • Understand how to set SMART objectives for digital marketing campaigns.

 

 

Unit 5: Using social media to market your business

On completion of this unit you will:

  • Understand what social media platforms are available and the features and benefits of each.
  • Understand best practices associated with social media marketing
  • Understand how to configure business accounts on social media platforms.
  • Understand how to use analysis tools on social media platforms.

 

Unit 6: Creating a business website

On completion of this unit you will:

  • Understand what key components a well-planned website has, and how they can be achieved. e.
  • Understand the importance of choosing the correct website hosting service.
  • Understand the importance of user experience (UX) when designing a website.
  • Understand the importance of website maintenance and why testing should take place before all changes are published.

 

Unit 7: Reviewing the effectiveness of your website

On completion of this unit you will:

  • Understand the customer conversion journey, and how this impacts the success of a website.
  • Understand digital marketing tools that are used to measure the success of the organisation’s website.
  • Understand how to interpret analytical data to improve the success of a website.

 

Unit 8: Search engine optimisation

On completion of this unit you will:

  • Understand how the different methods of internet search, and how their organisation can compete on each.
  • Understand what SEO is and the types of information search engines look for to positively rank a website.
  • Understand a range of SEO techniques, best practices and what impact non-compliance can have on an organisation.
  • Understand how to measure the success of SEO activities.

 

Unit 9: Paid advertising

On completion of this unit you will:

  • Understand what paid advertising is, why it is used, and the types of information required for successful campaigning
  • Understand a range of paid advertising techniques, best practices and the impact non-compliance can have on a campaign
  • Understand how to measure the success of SEO activities.

 

Unit 10: Email marketing

On completion of this unit you will:

  • Understand what email marketing is, why it is used, and the types of information required for successful campaigning.
  • Understand what factors and features need to be considered when planning an email marketing campaign.
  • Understand how to design and create an effective email campaign.
  • Understand how to review the effectiveness of an email marketing campaign.

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

At the end of each module after you have finished reviewing all the content there is an end of module assignment. This is accessed and submitted within our online learning platform. Once submitted your tutor will mark your assignment within 5 working days and respond with feedback.

Qualifications

On successful conclusion of your course you will be awarded with a digital learndirect certificate of completion that you can download.

The Introduction to Digital Marketing course is designed to be a foundation upon which you can grow your skills and knowledge. It’s ideal for anyone wanting to start a career in this fast-paced industry. Or for digital marketers simply wanting to brush up on the latest best practices.

Hear from our past Students

Need proof of your English and Maths skills? Want to catch up and learn more English and Maths? You can for free when you sign up to this learndirect course.

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