CIM Level 4 Certificate in Professional Marketing

CIM Level 4 Certificate in Professional Marketing

Your Course at a Glance

• Build on your marketing skills to progress your career
• Achieve a globally recognised CIM qualification
• Explore effective marketing tactics
• Study from the comfort of home
• Get qualified in less than 1 year
• Complete the course online
• Flexible learning schedule

About Your Course

Working in marketing brings an array of job opportunities and roles, so by having a solid understanding and strong skillset of professional marketing, you will open doors to the career path that best suits your professional ambitions.

If you already have experience in an entry-level marketing role, or you have completed the CIM Level 3 Certificate in Professional Marketing and you’re ready to enhance your career prospects, then it’s time to further your training.

The CIM Level 4 Certificate in Professional Marketing, accredited by The Chartered Institute of Marketing (CIM), presents the next stage in your development, giving you the skills to advance your career and perform at an operational level to a high standard.

While studying this marketing course, you will explore the importance of market research and how the marketing planning process works. You will also learn how to set campaign objectives while evaluating its success in enhancing an organisation in a fast-paced environment.

Not only that, but this Professional Marketing course will also teach you how to understand the customer and user experience, drawing on the complex and ever-changing needs and wants of consumers.

Upon successful completion of the CIM Level 4 Certificate in Professional Marketing, you will be equipped to apply for higher-level roles within an organisation’s marketing structure.

You could also continue your studies by enrolling on Level 6 qualifications, expanding your knowledge, and developing a skillset that will take you to the higher echelons of marketing.

Getting Started

This Level 4 Certificate in Professional Marketing is accredited by The Chartered Institute of Marketing (CIM), an internationally recognised provider of Ofqual regulated qualifications. This awarding body features in 118 countries, with more than 12,500 studying members.

You have the benefit of studying this marketing course from the comfort of your own home, as it is delivered 100% online, removing restrictions associated with in-person learning.

Ideally suited for professionals who work full-time or those who have existing commitments, such as childcare, this CIM Level 4 Certificate in Professional Marketing offers a level of flexibility that you don’t get elsewhere.

To successfully achieve your Level 4 qualification, you will be required to complete exams, as well as assignments, both of which are employer-driven, practitioner-based, and appropriate for business needs.

With the guided learning hours being set at 450, you could complete the course and achieve your qualification in less than 1 year!

Modules

The CIM Level 4 Certificate in Professional Marketing is broken down into two mandatory modules and one elective. To achieve your accredited qualification, you will need to complete the following:

Module 1: Applied Marketing (mandatory)

Unit 1: The Marketing Concept

Upon completion of this unit, you will:

• Understand the contribution of marketing to the organisation
• Know what influences customer behaviour across a range of contexts

Unit 2: Analysis and Insight

Upon completion of this unit, you will:

• Understand the factors and trends in the marketing environment and how they affect marketing
• Know a range of options for gathering relevant marketing information

Unit 3: The Marketing Mix

Upon completion of this unit, you will:

• Understand the application of the marketing mix within different marketing contexts (20%)
• Know how to apply and adapt the marketing mix to satisfy customer needs and business goals

Module 2: Planning Campaigns (mandatory)

Unit 1: Campaign Process

Upon completion of this unit, you will:

• Understand the process of planning a campaign 
• Know how to undertake an internal and external situational analysis

Unit 2: Planning Campaigns in Action

Upon completion of this unit, you will:

• Know how to develop a successful campaign plan 
• Understand how to implement a plan in practice

Unit 3: Campaign Success

Upon completion of this unit, you will:

• Understand the principles of monitoring a marketing campaign
• Know how to undertake a post campaign evaluation

Module 3: Customer Insights (elective)

Unit 1: Fundamentals of Customer Behaviour

Upon completion of this unit, you will:

• Understand the range of customer contexts in which the marketer operates 
• Understand the key factors that influence customer behaviour

Unit 2: Customer Experience

Upon completion of this unit, you will:

• Understand the customer experience
• Know how to enhance the customer experience

Unit 3: Measuring and Monitoring

Upon completion of this unit, you will:

• Understand the range of research methods and metrics available to monitor customer experiences
• Know how to use and apply research approaches to gain insight and inform decision making

Entry Requirements

One or more of the following is required to gain entry onto this qualification: • CIM Level 3 Introductory Certificate in Marketing qualification • any relevant Level 3 qualification • any UK Degree or International equivalent • international Baccalaureate (equivalent to NQF Level 3 and above) • professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 As this is a Level 4 qualification, learners will be expected to have an excellent standard of written English and will be expected to use an appropriate referencing system. They will also need to demonstrate an ability to carry out their own research in order to support their studies.

Minimum age restriction

You must be aged 18 or above to enrol on this course.

Average completion timeframe

The average time it takes to complete this course is 12 months.

Assessement requirements

This qualification contains a Multiple Choice examination, which is undertaken either within an examination centre or remotely from your location using an online proctoring service. The cost of this is £45. Additionally, you will be required to undertake two externally set written assignments. These assignments will be set and graded by the awarding organisation.

Placement or Practical required

A placement would be beneficial, but it's not compulsory as a case study approach can be taken.

If placement or practical required, when?

Learners do need to be in an appropriate work setting to allow them to satisfy the criteria of the qualification.

Exams required

Marketing Principles – external assessment: an examination comprising multiple-choice Examinations will be conducted under controlled, invigilated conditions at Accredited Examination Centres.

Is Membership Required?

Membership is required and must be purchased separately by the learner.

Observation by us required

Learners will be observed by a work-based mentor during the course.

Certification Timeframe

You should receive your certificate in 12 weeks, but that can be extended if an EQA sample is required. It is also dependent upon CIM moderation windows, details of which you can access on the CIM website.

Course Fees

CIM registration fee: £65

CIM Module assessment fees: 1 x Exam module fee (including invigilation fee of £45) +  2 x assessment module fee = £495 total

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

The assessment structure of the CIM Level 4 Certificate in Professional Marketing course consists of:

• A blend of exams and assignments
• Employer-driven, practitioner-based, relevant, and appropriate for business needs
• Three assessment sessions per year taking place in December, April, and June/July

Each module will be assessed by the following method:

Module 1: Applied Marketing

• Exam – comprised of multiple-choice questions, the online exam will be completed in a controlled assessment

Module 2: Planning Campaigns

• Assignment – this piece of work will be based on a theme and an organisation of your choice

Module 3: Digital Marketing Techniques

• Assignment – this piece of work will be based on a theme and an organisation of your choice

CIM

Upon successful completion of this online course, you will have achieved a globally recognised Level 4 Certificate in Professional Marketing, accredited by The Chartered Institute of Marketing (CIM).

Having this qualification under your belt will certainly put you in a strong position to apply for executive roles in the marketing sector, across various industries.

If you want to expand your knowledge and skillset further, advancing your progression up the career ladder, then you may want to consider studying the following levels:

• Level 6 – equivalent to undergraduate degree
• Level 7 – equivalent to master’s degree

Please click here to visit the CIM website.

Developing Your Career

If you have ambitions of progressing your career in marketing, then studying relevant qualifications will put you in a strong position to achieve your goals.

If you are already qualified at CIM Level 3, then the logical next step is to study the CIM Level 4 Certificate in Professional Marketing. With this globally recognised qualification, you will be able to move up the career ladder in marketing, moving from entry-level positions to the following:

• Digital Marketing Executive
• Digital and Social Media Executive
• Content Marketing Executive
• Display Advertising Executive