Advertising
- SALE Savings End Midnight Wednesday 31st May
- SALE Savings End Midnight Wednesday 31st May
Advertising
About the Level 4 Advertising Certificate
In modern society advertising is all around us; even when we don’t even notice it. In such a competitive market, advertising professionals have to be clever, entertaining and memorable at the same time if they want their campaign to succeed. Whilst studying an advertising course with learndirect, you will focus on nine specific modules which aim to give you a foundation knowledge of how the advertising world works.
First of all, you will consider the important factors you should take into account when entering advertising. You will then go on to examine possible costs of advertising and the platforms which are available to you. During the course of your studies, you will also learn about the importance and the functions of agencies, public relations and advertising for the small business. Altogether, the course spans over 110 learning hours, but at learndirect we encourage you to take all the time you need to complete your work.
Who should study this course?
This course has been designed for anyone who wants to get into advertising. If you have a creative mind and the drive to succeed then this diploma could be the key to your future career. The Level 4 Advertising Certificate would also be beneficial for small to medium business owners who are looking to learn the skills they need to promote their companies.
As with all learndirect courses, you need no prior qualifications or experience to apply. All we ask is that you have the motivation to engage in home study, and an interest in pursuing advertising. Also, as this is a distance learning course, it is suitable for people with all schedules. All you need is a computer with access to the internet.
What happens after the course?
By the end of this course you will know all the important factors that professional advertisers must consider. You will also understand how an advert progresses from the initial idea phase through to the production.
If you enjoyed studying this course, you may decide to take your studies further. A course like this one may gear candidates towards further distance learning courses, or even an undergraduate level degree. There are plenty of degrees in advertising and related subjects offered across the UK.
On completion of the course you will possess an accredited Level 4 qualification. This award could also help you into employment right away. An advertising qualification can prepare you for several careers. These include but are not limited to:
- Advertising
- Marketing
- Copy writing
For more information about this course, give us a call on this number: 01202 006 464

Modules
Introduction to advertising
Advertising for the small business
Media Costs
Putting the advertisement together
The agency
Types of advertising Controls
Public relations
For a more detailed syllabus on this course, click here
Entry Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.

Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
- The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

At the end of this course successful learners will be given the option to receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
Level 4 Advertising Certificate of Achievement
The course has been endorsed under the Quality Licence Scheme. This means that learndirect has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed learndirect to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. The Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.
The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through our awarding organisations we have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. We are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.
Our knowledge and experience of working within the awarding sector enables us to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
To view a sample of the Certificate of Achievement, please click here.

- SALE Savings End Midnight Wednesday 31st May
- SALE Savings End Midnight Wednesday 31st May
Advertising
About the Level 4 Advertising Certificate
In modern society advertising is all around us; even when we don’t even notice it. In such a competitive market, advertising professionals have to be clever, entertaining and memorable at the same time if they want their campaign to succeed. Whilst studying an advertising course with learndirect, you will focus on nine specific modules which aim to give you a foundation knowledge of how the advertising world works.
First of all, you will consider the important factors you should take into account when entering advertising. You will then go on to examine possible costs of advertising and the platforms which are available to you. During the course of your studies, you will also learn about the importance and the functions of agencies, public relations and advertising for the small business. Altogether, the course spans over 110 learning hours, but at learndirect we encourage you to take all the time you need to complete your work.
Who should study this course?
This course has been designed for anyone who wants to get into advertising. If you have a creative mind and the drive to succeed then this diploma could be the key to your future career. The Level 4 Advertising Certificate would also be beneficial for small to medium business owners who are looking to learn the skills they need to promote their companies.
As with all learndirect courses, you need no prior qualifications or experience to apply. All we ask is that you have the motivation to engage in home study, and an interest in pursuing advertising. Also, as this is a distance learning course, it is suitable for people with all schedules. All you need is a computer with access to the internet.
What happens after the course?
By the end of this course you will know all the important factors that professional advertisers must consider. You will also understand how an advert progresses from the initial idea phase through to the production.
If you enjoyed studying this course, you may decide to take your studies further. A course like this one may gear candidates towards further distance learning courses, or even an undergraduate level degree. There are plenty of degrees in advertising and related subjects offered across the UK.
On completion of the course you will possess an accredited Level 4 qualification. This award could also help you into employment right away. An advertising qualification can prepare you for several careers. These include but are not limited to:
- Advertising
- Marketing
- Copy writing
For more information about this course, give us a call on this number: 01202 006 464
Modules
Introduction to advertising
Advertising for the small business
Media Costs
Putting the advertisement together
The agency
Types of advertising Controls
Public relations
For a more detailed syllabus on this course, click here
Entry Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.

Assessment
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
- The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
Endorsement

At the end of this course successful learners will be given the option to receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
Level 4 Advertising Certificate of Achievement
The course has been endorsed under the Quality Licence Scheme. This means that learndirect has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed learndirect to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. The Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.
The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through our awarding organisations we have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. We are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.
Our knowledge and experience of working within the awarding sector enables us to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
To view a sample of the Certificate of Achievement, please click here.


learning
learning hours