Public Relations





Overview
The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place.
As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner, and 'press coverage' referred to paid advertisements.
Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement.
This course will provide you with an in-depth knowledge of this amazing and interesting profession.
Modules
Introduction to public relations
The scope of public relations
The organisation
Corporate identity
The public relations process
Personal attributes
The tools of public relations
Communication and advertising
Oral communication and presentations
Special events and promotions
For a more detailed syllabus on this course, click here
Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Assessment
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
- The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
Certification

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
Level 4 Public Relations Certificate of Achievement
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that learndirect has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by learndirect to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
To view a sample of the ABC Certificate of Achievement, please click here.
Hear from our past Students
The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place.
As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner, and 'press coverage' referred to paid advertisements.
Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement.
This course will provide you with an in-depth knowledge of this amazing and interesting profession.
Modules
Introduction to public relations
The scope of public relations
The organisation
Corporate identity
The public relations process
Personal attributes
The tools of public relations
Communication and advertising
Oral communication and presentations
Special events and promotions
For a more detailed syllabus on this course, click here
Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Assessment
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
- The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
Certification

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
Level 4 Public Relations Certificate of Achievement
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that learndirect has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by learndirect to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
To view a sample of the ABC Certificate of Achievement, please click here.
Hear from our past Students