CIM Level 4 Certificate in Professional Digital Marketing

CIM Level 4 Certificate in Professional Digital Marketing

This Course at a Glance

• Learn about the latest trends in online marketing
• Understand customer behaviour in the digital age
• Level up your marketing knowledge and your career
• Globally recognised qualification
• 510 hours completion time
• Ofqual regulated

About your Diploma

Nothing has changed the face of marketing more significantly than the introduction and transition to digital means for targeting, attracting and acquiring customers. Everything we do now revolves around online platforms and services, from grocery shopping to ordering a taxi and even interacting with our friends and family.

With everyone living their life through digital means, this is now the best and most effective way of reaching current and prospective customers. However, as technology evolves, so too do the tactics Marketers need to use to ensure the sales of products and services.

Through this CIM Level 4 Certificate in Professional Digital Marketing course, you can develop your tactical marketing skills and have more of an influence in the choice and implementation of digital marketing activities in your business.

Through three key modules, you will examine applied marketing, planning campaigns and digital marketing techniques. This kicks off with the exploration of the role of marketing in organisations and the key concepts that underpin the activities of the Marketer. In this aspect of your course, you will study the marketing environment, consumer behaviours in digital times, market research and the marketing planning process.

You will then learn how to effectively plan and implement marketing campaigns that deliver results. This requires you to learn the campaign planning process and analysis techniques that allow you to paint a true picture of a business’s current position. Objective setting for campaigns will also be explored, as will implementation and measurement of campaign success and ROI.

In the last stage of your course, you will take a deep dive into the importance of the ever-evolving, dynamic digital landscape. Through your studies, you will come to recognise the challenges and opportunities within the digital environment. To overcome these, you will use and examine a range of tools that will help you plan and enhance marketing performance in the digital space.  

Getting Started

learndirect is the leading UK online course provider, helping thousands of students achieve their academic goals on their terms. This CIM Level 4 Certificate in Professional Digital Marketing is fully accredited by the European Marketing Confederation and will enable you to progress to the next level of official CIM marketing certification.

The course has been created by the Chartered Institute of Marketing (CIM), an Ofqual regulated provider with over 12,500 studying members in 118 countries around the world. Each module within their courses is based on a unique set of Professional Marketing Competencies, which are designed to help Marketers meet the increasing demands that are expected of them at every stage in their career.

The course is delivered online, through an engaging array of online learning materials. So, you will find your education both interesting and rewarding. As a self-paced online course, you can also work towards your qualification without pressure, around your existing responsibilities. Helping you take on more responsibility in your role and progress into more senior marketing positions quickly.

Modules

This course consists of three modules, all of which must be completed and passed to receive this Level 4 qualification.

The module breakdowns are as follows:

Module 1: Applied Marketing

This module is broken down into three units, which include:

Unit 1: The Marketing Concept

Upon completion of this unit, you will:

• Understand the contribution of marketing to the organisation
• Know what influences customer behaviour across a range of contexts

Unit 2: Analysis and Insight

Upon completion of this unit, you will:

• Understand the factors and trends in the marketing environment and how they affect marketing
• Know a range of options for gathering relevant marketing information

Unit 3: Marketing Mix

Upon completion of this unit, you will:

• Understand the application of the marketing mix within the different marketing contexts
• Know how to apply and adapt the marketing mix to satisfy customer needs and business goals

Module 2: Planning Campaigns

This module is broken down into three units, which include:

Unit 1: Campaign Process

Upon completion of this unit, you will:

• Understand the process of planning a campaign
• Know how to undertake an internal and external situational analysis

Unit 2: Planning Campaigns in Action

Upon completion of this unit, you will:

• Know how to develop a successful campaign plan
• Understand how to implement a plan in practice

Unit 3: Campaign Success

Upon completion of this unit, you will:

• Understand the principles of monitoring a marketing campaign
• Know how to undertake a post campaign evaluation

Module 3: Digital Marketing Techniques

This module is broken down into three units, which include:

Unit 1: Digital Techniques

Upon completion of this unit, you will:

• Understand digital marketing tools and techniques
• Be able to assess different applications of digital marketing

Unit 2: Digital Enhancement

Upon completion of this unit, you will:

• Know how to integrate digital and offline marketing
• Understand approaches to enhancing stakeholder engagement

Unit 3: Digital Management

Upon completion of this unit, you will:

• Know how to develop a digital marketing plan
• Be able to apply and adapt digital marketing analysis

Entry Requirements

One or more of the following is required to gain entry onto this qualification: • CIM Level 3 Introductory Certificate in Marketing qualification • any relevant Level 3 qualification • any UK Degree or International equivalent • international Baccalaureate (equivalent to NQF Level 3 and above) • professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 As this is a Level 4 qualification, learners will be expected to have an excellent standard of written English and will be expected to use an appropriate referencing system. They will also need to demonstrate an ability to carry out their own research in order to support their studies.

Minimum age restriction

You must be aged 18 or above to enrol on this course.

Average completion timeframe

The average time it takes to complete this course is 12 months.

Assessement requirements

This qualification contains a Multiple Choice examination, which is undertaken either within an examination centre or remotely from your location using an online proctoring service. The cost of this is £45. Additionally, you will be required to undertake two externally set written assignments. These assignments will be set and graded by the awarding organisation.

Placement or Practical required

Learners do need to be in an appropriate work setting to allow them to satisfy the criteria of the qualification.

If placement or practical required, when?

Learners do need to be in an appropriate work setting to allow them to satisfy the criteria of the qualification.

Exams required

Marketing Principles – external assessment: an examination comprising multiple-choice Examinations will be conducted under controlled, invigilated conditions at Accredited Examination Centres.

Is Membership Required?

Membership is required and must be purchased separately by the learner.

Observation by us required

Learners will be observed by a work-based mentor during the course.

Certification Timeframe

You should receive your certificate in 12 weeks, but that can be extended if an EQA sample is required. It is also dependent upon CIM moderation windows, details of which you can access on the CIM website.

Course Fees

CIM registration fee: £65

CIM Module assessment fees: 1 x Exam module fee (including invigilation fee of £45) +  2 x assessment module fee = £495 total

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

This course is assessed through a combination of methods.

These include:

• An online multiple-choice exam
• Assignments/portfolios based on a theme and organisation of your choice

Assessments take place three times each year and are held in December, April, and June/July.

*Please note, you need to obtain a pass (at least 50 marks) in all modules included in this course to successfully achieve this qualification.

CIM

Upon successful completion of this online course, you will have achieved a globally recognised Level 4 Certificate in Professional Digital Marketing, accredited by The Chartered Institute of Marketing (CIM).

Completion of this CIM Level 4 Certificate in Professional Digital Marketing enables you to take the next step and progress up the ladder of qualifications offered by The Chartered Institute of Marketing (CIM).  

You can also prepare yourself for more senior and/or specialised roles by studying further courses to advance your knowledge and skillset.

For instance, you could move into more senior marketing positions with the help of leadership and management courses, or make use of your digital knowledge in more specific avenues of marketing like strategy, advertising and public relations. 

Please click here to visit the CIM website.

Career

Successful completion of this CIM Level 4 Certificate in Professional Digital Marketing develops your ability and understanding so that you can support decision making in terms of digital marketing activities, at an operational level.

This is ideal for anyone looking to enter a marketing career at a more senior level, or for existing professionals holding the current position of:

• Digital Marketing Executive
• Digital and Social Media Executive
• Content Marketing Executive
• Display Advertising Executive

With the knowledge gained in your studies, you will be ready to take on more responsibility and advance to the next stage of your career.