Press, Publicity and Profile Raising Course Online | learndirect

Press, Publicity and Profile Raising

Overview

This course explores how to raise your profile, successfully using the press and media to find, gain and retain customers and volunteers for your business or community organisation.

Modules

Confident Communication

  • Presentation skills.
  • Voice and speech.
  • Non-verbal communication.
  • Focus on strengths and overcome weaknesses
  • Use of notes and colour coding.
  • Set an action plan for improvement.

Constructive Confrontation

  • Identifying positive messages in the midst of mixed messages
  • Understanding interviewers questions
  • Use of tone, pace and posture in order to offset confrontation
  • Accept/Reject game
  • Turning anger to energy
  • Being proactive as well as reactive
  • The power of persuasion versus the art of manipulation

Damage Limitation

  • Why we should expect bad press at some point.
  • Analysing your work from the point of view of media hype
  • Watching for warning signs
  • Drafting a damage limitation policy
  • Practising and updating a damage limitation policy

Matching Message and Media

  • What is the message – really?
  • How many ways can the message be told? Pull out key features each time and aim them at a different target market.
  • Selling children’s books – do you aim at the child or the parent?
  • A press release that works

Openings and Opportunities

  • How to discover the key contacts
  • Building relationships with the media

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

This course explores how to raise your profile, successfully using the press and media to find, gain and retain customers and volunteers for your business or community organisation.

Modules

Confident Communication

  • Presentation skills.
  • Voice and speech.
  • Non-verbal communication.
  • Focus on strengths and overcome weaknesses
  • Use of notes and colour coding.
  • Set an action plan for improvement.

Constructive Confrontation

  • Identifying positive messages in the midst of mixed messages
  • Understanding interviewers questions
  • Use of tone, pace and posture in order to offset confrontation
  • Accept/Reject game
  • Turning anger to energy
  • Being proactive as well as reactive
  • The power of persuasion versus the art of manipulation

Damage Limitation

  • Why we should expect bad press at some point.
  • Analysing your work from the point of view of media hype
  • Watching for warning signs
  • Drafting a damage limitation policy
  • Practising and updating a damage limitation policy

Matching Message and Media

  • What is the message – really?
  • How many ways can the message be told? Pull out key features each time and aim them at a different target market.
  • Selling children’s books – do you aim at the child or the parent?
  • A press release that works

Openings and Opportunities

  • How to discover the key contacts
  • Building relationships with the media

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

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