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Study wherever and whenever you want. You’ll have access to your course for two years so you can fit your learning around your other commitments.

Tutor Support Included

Learning remotely doesn’t mean you’re on your own! You’ll be able to message your tutor through our industry-leading learning platform.

Flexible Payment Options

Enrol today from £9.99 deposit & spread the cost over 24 months

Learn At Your Own Pace

Study wherever and whenever you want. You’ll have access to your course for one year so you can fit your learning around your other commitments.

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Marketing

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OUR PASS RATE
Business & HR (National Average 51.8%)
97.5%
  • SALE Savings End Midnight Tuesday 18th June
  • SALE Savings End Midnight Tuesday 18th June

Marketing

Marketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably.

Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and ensuring that the entire business adopts policies and strategies that cater for their needs.

About our Marketing Course

Marketing is sometimes presented as a discrete, specialised function or as a set of techniques. But as this marketing course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organised and managed.

Modules

Introduction to Marketing Management

Approaches to Environmental Monitoring in Marketing

The Characteristics of Industrial, Consumer and Service markets

Market Segmentation

The Marketing Mix

Communication in Marketing

Market Research

The Nature and Role of Marketing Analysis

Changing Market Structures and the Implications for Channel Relationships

For a more detailed syllabus on this course, click here

Entry Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

 

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Marketing.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK

  • Each year around 6,000 businesses equip their staff for success with learndirect
  • learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
  • Almost 700,000 maths and English test passes have been achieved with learndirect.
  • 300,000 people fulfilled their career ambitions last year with learndirect.
  • Over 250,000 apprentices have achieved with learndirect.

Emma
Retrained as a foot health practitioner and set up a flourishing healthcare business while juggling work as a dental nurse and two children!

Gemma
Check out how this course has helped real-life learners – people just like you - to reach their goals and achieve success!

“I was just overwhelmed with happiness, and I was so proud of myself that I’d actually achieved something that others told me I never would, and it’s the first time in a long time that I’m excited for the future.”

Paul
Re-took his Maths GCSE at the age of 46 to boost his grade and prove the doubters wrong!

“I wasn’t happy with what I got at school many years ago and I felt this is what I should have got the first time around, so I was glad to get that monkey off my back.”

Read the real story
  • SALE Savings End Midnight Tuesday 18th June
  • SALE Savings End Midnight Tuesday 18th June

Marketing

Marketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably.

Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and ensuring that the entire business adopts policies and strategies that cater for their needs.

About our Marketing Course

Marketing is sometimes presented as a discrete, specialised function or as a set of techniques. But as this marketing course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organised and managed.

Modules

Introduction to Marketing Management

Approaches to Environmental Monitoring in Marketing

The Characteristics of Industrial, Consumer and Service markets

Market Segmentation

The Marketing Mix

Communication in Marketing

Market Research

The Nature and Role of Marketing Analysis

Changing Market Structures and the Implications for Channel Relationships

For a more detailed syllabus on this course, click here

Entry Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

Excellent Marking

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

 

Qualifications

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Marketing.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK

  • Each year around 6,000 businesses equip their staff for success with learndirect
  • learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
  • Almost 700,000 maths and English test passes have been achieved with learndirect.
  • 300,000 people fulfilled their career ambitions last year with learndirect.
  • Over 250,000 apprentices have achieved with learndirect.

Emma
Retrained as a foot health practitioner and set up a flourishing healthcare business while juggling work as a dental nurse and two children!

Gemma
Check out how this course has helped real-life learners – people just like you - to reach their goals and achieve success!

“I was just overwhelmed with happiness, and I was so proud of myself that I’d actually achieved something that others told me I never would, and it’s the first time in a long time that I’m excited for the future.”

Paul
Re-took his Maths GCSE at the age of 46 to boost his grade and prove the doubters wrong!

“I wasn’t happy with what I got at school many years ago and I felt this is what I should have got the first time around, so I was glad to get that monkey off my back.”

Read the real story
OUR PASS RATE
Business & HR
97.5%
(National Average 51.8%)
100% online
learning
0 units
9 guided
learning hours

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