Market Relations Courses | learndirect

Market Relations

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Overview

This course looks at the relations of an organisation within the market, including those with customers, other stakeholders and their social responsibilities. Each section gives the student a clear framework in which to review the approaches taken by market-oriented companies in a competitive and changing environment.

It provides an understanding of the approaches of marketing-orientated businesses and describes how to collect data and analyse the market-place. Packed with examples from real business, self-assessment exercises, assignments and task-based activities, this course will enable students to more easily develop their knowledge and skills.

Modules

SECTION ONE - MARKETING ORIENTATION

Unit 1: Marketing and the Marketing Concept

Unit 2: Marketing and the Business Environment

SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES

Unit 3: Stakeholders and Marketing Communications

Unit 4: Responsibility to Society

SECTION THREE - ANALYSING THE MARKET

Unit 5: Competitive Position

Unit 6: Types of Data

Unit 7: Survey Planning

Unit 8: Analytical Techniques

SECTION FOUR - THE COMPETITIVE PROCESS

Unit 9: Market Features

Unit 10: Strategies

Unit 11: Market Structures

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Qualifications

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Market Relations.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK

  • Each year around 6,000 businesses equip their staff for success with learndirect
  • learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
  • Almost 700,000 maths and English test passes have been achieved with learndirect.
  • 300,000 people fulfilled their career ambitions last year with learndirect.
  • Over 250,000 apprentices have achieved with learndirect.

Hear from our past Students

This course looks at the relations of an organisation within the market, including those with customers, other stakeholders and their social responsibilities. Each section gives the student a clear framework in which to review the approaches taken by market-oriented companies in a competitive and changing environment.

It provides an understanding of the approaches of marketing-orientated businesses and describes how to collect data and analyse the market-place. Packed with examples from real business, self-assessment exercises, assignments and task-based activities, this course will enable students to more easily develop their knowledge and skills.

Modules

SECTION ONE - MARKETING ORIENTATION

Unit 1: Marketing and the Marketing Concept

Unit 2: Marketing and the Business Environment

SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES

Unit 3: Stakeholders and Marketing Communications

Unit 4: Responsibility to Society

SECTION THREE - ANALYSING THE MARKET

Unit 5: Competitive Position

Unit 6: Types of Data

Unit 7: Survey Planning

Unit 8: Analytical Techniques

SECTION FOUR - THE COMPETITIVE PROCESS

Unit 9: Market Features

Unit 10: Strategies

Unit 11: Market Structures

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Qualifications

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Market Relations.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK

  • Each year around 6,000 businesses equip their staff for success with learndirect
  • learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
  • Almost 700,000 maths and English test passes have been achieved with learndirect.
  • 300,000 people fulfilled their career ambitions last year with learndirect.
  • Over 250,000 apprentices have achieved with learndirect.

Hear from our past Students

Need proof of your English and Maths skills? Want to catch up and learn more English and Maths? You can for free when you sign up to this learndirect course.

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