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Market Relations

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Overview

This course looks at the relations of an organisation within the market, including those with customers, other stakeholders and their social responsibilities. Each section gives the student a clear framework in which to review the approaches taken by market-oriented companies in a competitive and changing environment.

It provides an understanding of the approaches of marketing-orientated businesses and describes how to collect data and analyse the market-place. Packed with examples from real business, self-assessment exercises, assignments and task-based activities, this course will enable students to more easily develop their knowledge and skills.

Modules

SECTION ONE - MARKETING ORIENTATION

Unit 1: Marketing and the Marketing Concept

Unit 2: Marketing and the Business Environment

SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES

Unit 3: Stakeholders and Marketing Communications

Unit 4: Responsibility to Society

SECTION THREE - ANALYSING THE MARKET

Unit 5: Competitive Position

Unit 6: Types of Data

Unit 7: Survey Planning

Unit 8: Analytical Techniques

SECTION FOUR - THE COMPETITIVE PROCESS

Unit 9: Market Features

Unit 10: Strategies

Unit 11: Market Structures

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

This course looks at the relations of an organisation within the market, including those with customers, other stakeholders and their social responsibilities. Each section gives the student a clear framework in which to review the approaches taken by market-oriented companies in a competitive and changing environment.

It provides an understanding of the approaches of marketing-orientated businesses and describes how to collect data and analyse the market-place. Packed with examples from real business, self-assessment exercises, assignments and task-based activities, this course will enable students to more easily develop their knowledge and skills.

Modules

SECTION ONE - MARKETING ORIENTATION

Unit 1: Marketing and the Marketing Concept

Unit 2: Marketing and the Business Environment

SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES

Unit 3: Stakeholders and Marketing Communications

Unit 4: Responsibility to Society

SECTION THREE - ANALYSING THE MARKET

Unit 5: Competitive Position

Unit 6: Types of Data

Unit 7: Survey Planning

Unit 8: Analytical Techniques

SECTION FOUR - THE COMPETITIVE PROCESS

Unit 9: Market Features

Unit 10: Strategies

Unit 11: Market Structures

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

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