International Business Strategy

Modules

Unit 1: Internal Analysis - An Integrated Approach

Introduction

Objectives

• Section 1: Activity-based Analysis

Introduction

1.1 Problems of ambiguity and uncertainty

1.2 An introduction to the activity-based view

1.3 Using activity-based analysis

1.4 Business process re-engineering

Summary

• Section 2: New Product Development Analysis

Introduction

2.1 New product development process

2.2 Organisation of research and development

2.3 First mover advantages

Summary

• Section 3: SWOT Analysis

Introduction

3.1 Traditional SWOT analysis

3.2 Revised SWOT analysis

Summary

• Section 4: Integration through Strategic Architecture

Introduction

4.1 The purpose and value of strategic architecture

4.2 Generating strategic architecture

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Unit 2: Organisational Structure and Strategic Control Systems

Introduction

Objectives

• Section 1: Organisational Structure

Introduction

1.1 The role of structure

1.2 Implications of structural factors

1.3 Choices of organisational structures

Summary

• Section 2: Strategic Control Systems

Introduction

2.1 Role of control systems

2.2 Agency theory

2.3 Governance mechanisms

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Unit 3: Corporate Strategies

Introduction

Objectives

• Section 1: Strategies of Integration

Introduction

1.1 Integration, costs and governance

1.2 Vertical integration

1.3 Horizontal integration

1.4 Virtual integration: licensing and franchising

Summary

• Section 2: Strategies of Merger, Acquisition and Diversification

Introduction

2.1 Mergers and acquisitions

2.2 Diversification

2.3 Diversification and performance

Summary

• Section 3: Strategies of Collaboration

Introduction

3.1 The foundations of collaboration

3.2 Forms of collaborative strategy

3.3 The development and management of collaboration

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Unit 4: The Global Dimension of Strategic Management

Introduction

Objectives

• Section 1: Internationalisation of the World Economy

Introduction

1.1 Modern international trade

1.2 Implications of global shift

1.3 National context and competitive advantage

Summary

• Section 2: Global Business Strategies

Introduction

2.1 Global expansion

2.2 Choosing a globalisation strategy

2.3 Choice of foreign entry mode

Summary

• Section 3: Globalisation and Culture

Introduction

3.1 The concept of culture

3.2 Cultural forms

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Entry Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

Assessment

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

• All study materials
• Study Guide
• Full Tutor and Admin support

Qualifications

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in International Business Strategy.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK

• Each year around 6,000 businesses equip their staff for success with learndirect
• learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
• Almost 700,000 maths and English test passes have been achieved with learndirect.
• 300,000 people fulfilled their career ambitions last year with learndirect.
• Over 250,000 apprentices have achieved with learndirect.