CIM Foundation Certificate in Professional & Digital Marketing (Content & Channels) Level 3 (RQF)

CIM Foundation Certificate in Professional & Digital Marketing (Content & Channels) Level 3 (RQF)

This Course at a Glance

• Perfect for aspiring and entry-level marketers
• Learn what content and channels help drive successful marketing campaigns
• Gain the skills that digitally-led businesses require
• Provides an internationally recognised qualification
• 240 hours completion time
• Ofqual regulated

The CIM Level 3 Foundation Certificate in Professional & Digital Marketing (Content & Channels) is designed to equip you with the essential knowledge and skills to succeed in a support-level marketing role, particularly within the digital realm.

Module 1 lays the groundwork by introducing you to the core concepts and terminology of marketing. You'll gain a deep understanding of the purpose and function of marketing within organisations, as well as the factors that influence consumer behaviour. By exploring the marketing environment and the elements of the marketing mix, you'll develop the ability to formulate effective marketing strategies that drive organisational success.

Then module 2 delves into the world of digital content creation and distribution. You'll learn about the various types of content that marketers can create and the different channels that can be used to publish and promote them. By understanding the relationship between content and channels, you'll be able to recommend the most suitable options for your specific marketing objectives and target audience. This module will empower you to create effective communications that resonate with your audience and drive results.

Whether you are starting your career in marketing or seeking to enhance your existing skills, this course provides a valuable foundation that will set you up for success in the dynamic world of digital marketing.

Getting Started

learndirect is the leading UK online course provider, helping thousands of students achieve their academic goals on their terms. This CIM Level 3 Foundation Certificate in Professional & Digital Marketing (Content & Channels) is fully accredited by the European Marketing Confederation and will enable you to progress to the next level of official CIM marketing certification.

The course has been created by the Chartered Institute of Marketing (CIM), an Ofqual-regulated provider with over 12,500 studying members in 118 countries around the world. Each module within their courses is based on a unique set of Professional Marketing Competencies, which are designed to help marketers meet the increasing demands that are expected of them at every stage in their careers.

The course is delivered online, through an engaging array of online learning materials. So, you will find your education both interesting and rewarding. As a self-paced online course, you can also work towards your qualification without pressure, around your existing responsibilities. Helping you take on more responsibility in your role and progress into more senior marketing positions quickly.

Modules

Module 1: Marketing Essentials

Upon successful completion of this module, you will:

• Understand the purpose and function of marketing within organisations
• Understand the elements of a marketing audit
• Understand the concept and application of the marketing mix

Module 2: Content & Channels

Upon successful completion of this module, you will:

• Understand how communications channels are used in marketing
• Determine the best type of content to use in marketing communications
• Understand how to choose the most suitable channel(s) and content for a communications campaign

Entry Requirements

It is not necessary to have any previous experience or knowledge of marketing to study this CIM Level 3 course.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. Other equivalent alternatives will also be considered.

Minimum Age Restriction

You must be aged 18 or above to enrol on this course.

Average Completion Timeframe

The average time it takes to complete this course is 12 months.

Assessment Requirements

Each module includes an on-screen multiple-choice test. These include 50 questions and take 90 minutes to complete.

Certification Timeframe

You should receive your certificate in 12 weeks, but that can be extended if an EQA sample is required. It is also dependent upon CIM moderation windows, details of which you can access on the CIM website.

Course Fees

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

Is Membership Required?

Membership to the CIM is required to complete this qualification. In addition there is an assessment fee for each of the units of your course. This must be purchased separately by the learner. More information regarding fees can be found on the CIM website.

Each module includes an on-screen multiple-choice test. These include 50 questions and take 90 minutes to complete.

*Please note, you need to obtain a pass (at least 60%) in both modules included in this course to successfully achieve this qualification.

CIM

Upon successful completion of this online course, you will have achieved a globally recognised CIM Level 3 Level 3 Foundation Certificate in Professional & Digital Marketing (Content & Channels).

Completion of this CIM Level 3 Foundation Certificate in Professional & Digital Marketing (Content & Channels) unlocks the opportunity to progress to the next stage of CIM training. With this qualification, you can go on to study Level 4 CIM qualifications to advance your knowledge, skills and career prospects.

Please click here to visit the CIM website.

This course provides a solid foundation for understanding the key elements of content and channel strategy. You will develop the ability to:

• Create and manage effective content: Learn how to develop engaging content that resonates with your target audience across various digital platforms.
• Utilise different channels: Understand the strengths and weaknesses of various digital channels, such as social media, email marketing, and content marketing, and select the most appropriate ones for your business objectives.
• Measure and analyse digital marketing performance: Gain insights into key metrics and analytics tools to track the success of your digital marketing campaigns and make data-driven decisions.
• Contribute to digital marketing strategy: Work collaboratively with marketing teams to develop and implement effective digital marketing strategies.

For these reasons, this qualification is ideal for individuals seeking to enter the marketing field or those currently in support-level marketing roles, including:

• Marketing Assistant
• Promotional Assistant
• Marketing Campaigns Assistant
• Digital Marketing Assistant
• Social Media Assistant  
• Content Marketing Assistant

With the knowledge and skills acquired through this course, you will be well-prepared to take on more responsibilities and contribute meaningfully to the success of your organisation's digital marketing efforts.

Frequently Asked Questions