CIM Level 3 Foundation Certificate in Professional Digital Marketing

CIM Level 3 Foundation Certificate in Professional Digital Marketing

This Course at a Glance

• Perfect for aspiring and entry-level Marketers
• Study the underpinning principles of marketing
• Gain the skills that digitally-led businesses require
• Provides an internationally recognised qualification
• Exam and assessments included
• 240 hours completion time
• Ofqual regulated

About your Diploma

If you’re intrigued by advertising and the savvy tactics companies use to show you products and services that, somehow, they just knew you’d like, you can develop the mind of a modern Marketer by studying globally recognised CIM courses. 

The Chartered Institute of Marketing (CIM) deliver world-renowned qualifications that are designed specifically to give Marketers the knowledge and skills they need to thrive in their roles and deliver long-term success for modern-day businesses.

One of the most prominent challenges that have faced Marketers in recent times has been the shift from print and other offline activities to capturing the interest and attention of buyers through digital means. 

Through this CIM Level 3 Foundation Certificate in Professional Digital Marketing, you can not only build your understanding of marketing principles but the evolving online tactics you can use to reach existing and potential customers.

Through two important modules, you will explore both marketing principles and digital fundamentals. In your initial module, you will be taken through the key concepts and terminology used within marketing. This and other essential teachings will help you recognise the role and function of marketing within organisations, the factors that influence consumer behaviour, key components of the marketing environment and more.

Then, you will focus your attention on the online aspect of modern marketing, by studying the main aspects that take place in the digital space. This will help you understand the many digital marketing tools that exist, their uses and methods of developing and measuring the success of digital marketing content. The skills and more will make you a highly desirable candidate for entry-level marketing roles in any business. 

Getting Started

learndirect is the leading UK online course provider, helping thousands of students achieve their academic goals on their terms. This CIM Level 3 Foundation Certificate in Professional Digital Marketing is fully accredited by the European Marketing Confederation and will enable you to progress to the next level of official CIM marketing certification.

The course has been created by the Chartered Institute of Marketing (CIM), an Ofqual regulated provider with over 12,500 studying members in 118 countries around the world. Each module within their courses is based on a unique set of Professional Marketing Competencies, which are designed to help Marketers meet the increasing demands that are expected of them at every stage in their career.

The course is delivered online, through an engaging array of online learning materials. So, you will find your education both interesting and rewarding. As a self-paced online course, you can also work towards your qualification without pressure, around your existing responsibilities. Helping you take on more responsibility in your role and progress into more senior marketing positions quickly.

Modules

This course consists of two modules, both of which must be completed and passed to receive this Level 3 qualification. 

The module breakdowns are as follows:

Module 1: Marketing Principles 

This module is broken down into three units, which include:

Unit 1: Discovering Marketing

On completion of this unit you will:

• Know the role and function of marketing within organisations
• Understand the factors that influence customer behaviour

Unit 2: The Marketing Environment

On completion of this unit you will:

• Be able to identify the key components of the marketing environment
• Be able to identify how to collect relevant information about the marketing environment

Unit 3: The Marketing Mix

On completion of this unit you will:

• Understand the concept and elements of the marketing mix
• Understand the application of the marketing mix in different contextual settings

Module 2: Digital Fundamentals

This module is broken down into three units, which include:

Unit 1: Fundamentals of Digital Marketing

On completion of this unit you will:

• Understand the impact of digital technology on marketing activities
• Understand the effect of digital technology on customers

Unit 2: Digital Marketing Tools

On completion of this unit you will:

• Understand the use of digital marketing tools
• Be able to outline the development of digital marketing content

Unit 3: Developing Digital Communications Campaigns

On completion of this unit you will:

• Know how to develop digital marketing communications campaigns
• Understand how to measure digital marketing communications campaigns

Entry Requirements

As this is a Level 3 qualification, learners will be expected to have a good standard of written English and will be expected to use an appropriate referencing system.

Minimum age restriction

You must be aged 18 or above to enrol on this course.

Average completion timeframe

The average time it takes to complete this course is 12 months.

Assessement requirements

This qualification contains a Multiple Choice examination, which is undertaken either within an examination centre or remotely from your location using an online proctoring service. The cost of this is £45. Additionally, you will be required to undertake two externally set written assignments. These assignments will be set and graded by the awarding organisation.

Placement or Practical required

Learners do need to be in an appropriate work setting to allow them to satisfy the criteria of the qualification.

If placement or practical required, when?

Learners need to be in an appropriate work setting for the duration of the course.

Exams required

Marketing Principles – external assessment: an examination comprising multiple-choice Examinations will be conducted under controlled, invigilated conditions at Accredited Examination Centres.

Is Membership Required?

Membership is required and must be purchased separately by the learner.

Observation by us required

Learners will be observed by a work-based mentor during the course.

Certification Timeframe

You should receive your certificate in 12 weeks, but that can be extended if an EQA sample is required. It is also dependent upon CIM moderation windows, details of which you can access on the CIM website.

Course Fees

CIM registration fee: £65

CIM Module assessment fees: 1 x Exam module fee (including invigilation fee of £45) +  1 x assessment module fee - £265 total

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

This course is assessed through a combination of methods.

These include:

• An online multiple-choice exam
• An assignment/portfolio based on a theme or organisation of your choice

Assessments take place three times each year and are held in December, March/April, and June/July.

*Please note, you need to obtain a pass (at least 50 marks) in both modules included in this course to successfully achieve this qualification.

CIM

Upon successful completion of this online course, you will have achieved a globally recognised CIM Level 3 Foundation Certificate in Professional Digital Marketing.

Completion of this CIM Level 3 Foundation Certificate in Professional Digital Marketing unlocks the opportunity to progress to the next stage of CIM training. With this qualification, you can go on to study Level 4 CIM qualifications to advance your knowledge, skills and career prospects. 

You can choose between the: 

• CIM Level 4 Certificate in Professional Digital Marketing
• CIM Level 4 Certificate in Professional Marketing

Please click here to visit the CIM website.

Career

Successful completion of this CIM Level 3 Foundation Certificate in Professional Digital Marketing course develops your ability and understanding so that you can perform effectively in a support level marketing role. Not only that, but it specifically provides you with the skills to support businesses with their marketing in a digital context, so you can help them flourish in a modern marketplace. 

This is ideal for anyone looking to break into marketing, or for anyone who holds the current role of:

• Marketing Assistant
• Promotional Assistant
• Marketing Campaigns Assistant
• Digital Marketing Assistant
• Social Media Assistant
• Content Marketing Assistant

With the knowledge gained, you will be able to take on more tasks and responsibilities in these roles.