Business Planning Course Online | learndirect

Business Planning


Business Planning Course

This course is designed for people starting-up in a wide variety of business sectors and sizes, together with voluntary sector organisations. People not currently in work but seeking to start a business will find the programme of particular value. The course is most suitable for people wishing to enhance their business skills and develop a business start up plan, prior to implementation.

At the end of the course you will be able to:

  • Describe and evaluate your business idea
  • Carry out market research for your idea
  • Market your product or service
  • Compile the financial information required to run a business
  • Produce a business plan
  • Identify sources of funding
  • Instigate relevant business controls

Module A: Planning to succeed

  • Personal profiling & self-assessment
  • Evaluating your business idea
  • Writing a business plan
  • Business structures
  • Basic accounting requirements

Module B: Market Research

  • Types of Research
  • Survey methods
  • Questionnaires
  • Secondary research
  • Market research analysis

Module C: Effective Marketing

  • The marketing cycle
  • Marketing plans
  • The cost per sale formula
  • Target customers
  • Business generation
  • The Marketing mix
  • Product life cycles

Module D: Finance

  • Financial planning & control
  • A personal survival budget
  • Start up budget
  • The meaning of profit
  • Direct an fixed costs
  • Break even analysis
  • Costing & pricing
  • Sales forecasting and adjustments
  • Cash flow forecasting
  • Profit & loss forecasting
  • Capital requirements


Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here


There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

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Get your NUS Extra card

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