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Top 6 Ways to Get More Customers as a Personal Trainer

16th June 23

In today's bustling fitness industry, becoming a Personal Trainer offers an incredible opportunity to positively impact people's lives. However, with the increasing number of Personal Trainers in the field, it can be challenging to stand out from the crowd and attract a steady flow of clients. The key lies in finding ways to bring something fresh and unique to the table that appeals to a wider variety of individuals seeking fitness guidance and support.

When you become a Personal Trainer, you develop skills and knowledge that can truly transform lives. You have the power to motivate, empower, and guide others towards their health and fitness goals. Yet, with countless trainers vying for attention, you must take steps to differentiate yourself and create a strong personal brand that resonates with potential clients.

So, how can you break through the noise and draw clients to your door? In this article, we'll explore useful strategies and actions to help you get more personal training clients. We'll dive into the challenges of standing out in a sea of fitness professionals and discuss the steps you can take to bring something fresh to the table, capturing the attention of a wider audience.

If you're wondering how to get personal training clients, it's crucial to understand that one size does not fit all. By embracing your unique strengths, passions, and areas of expertise, you can carve out a niche that sets you apart from the competition.

We'll explore how you can leverage your story, interests, and specialised skills to create a brand identity that potential clients want to engage with.

woman stood in gym smiling at the camera

How To Get More Personal Training Clients

Become a qualified Personal Trainer

One of the most effective ways to attract more clients as a Personal Trainer is by investing in your own professional development and becoming qualified in your field. While passion and enthusiasm are undoubtedly essential, clients are also seeking expertise and credibility when it comes to selecting their fitness partner. Here's how obtaining the right qualifications can give you a competitive edge and help you appeal to a wider audience:

  • Establishing Trust and Credibility: When potential clients are searching for a Personal Trainer, they want assurance that they're placing their fitness journey in capable hands. By obtaining recognised certifications and qualifications, you demonstrate your commitment to excellence and professionalism
  • Demonstrating Expertise and Specialisation: By pursuing additional certifications, you can position yourself as an expert in specific areas of fitness. Whether it's strength training, yoga, nutrition, or corrective exercise, acquiring in-depth knowledge and skills in a particular niche allows you to cater to a specific clientele seeking those services
  • Keeping Up with Industry Standards and Trends: The fitness industry is constantly evolving, with new research, techniques, and trends emerging regularly. By staying up to date with the latest qualifications, you ensure that your knowledge and practices align with industry standards

Remember, investing in your education and professional growth enhances your skills and demonstrates your commitment to your client's success. By becoming qualified, you gain a competitive advantage, build trust, and position yourself as an expert in your field, making it easier to attract and retain a loyal client base.

If you are looking to get qualified and start your career in Health and Fitness, a great place to start is with the courses below.

Level 2/3 Gym Instructing and Personal Training Practitioner (RQF)

By offering a service that nobody else offers, you will set yourself apart from the competition and attract a much wider range of clientele.

personal trainer helping client doing rope exercises

Find a niche

In the vast and dynamic world of personal training, one of the most effective ways to attract more clients is by finding your niche. When you discover and embrace your unique area of expertise, interests, or specialised skills, you create a powerful magnet that draws in the right.

Rather than trying to cater to everyone, consider taking your knowledge to the next level by upskilling further. You could look to provide nutritional guidance, support individuals through pregnancy or menopause, or work with professional athletes on their strength and conditioning.

Ask yourself, "What makes me different as a Personal Trainer?" It could be your background in sports, experience in rehabilitation, or your love for helping clients with specific fitness goals, such as weight loss or functional training. By narrowing your focus, you position yourself as an expert in a particular area, making it easier for potential clients with similar needs to find you.



If you're interested in finding your niche, take a look at one of the courses below:

Level 3 Personal Trainer Women Specialist (RQF)

Level 4 Nutritionist Package (RQF)

Level 3 Diet and Nutrition (RQF)

Offer free trials

One effective way to attract more clients as a Personal Trainer is by offering free trials. It only needs to be 30 minutes and allows you to showcase your value, build relationships, overcome barriers, generate word-of-mouth buzz, and demonstrate your expertise. By providing a taste of what you offer, potential clients can experience the transformative journey and develop trust in your abilities. These can be run individually or as a group session to maximise the return on your time.

Free trials create a personal connection, help clients overcome reservations without a financial obligation, and serve as a launching pad for a long-term commitment. They also lead to organic referrals and showcase your expertise in action. Free trials are a powerful strategy to grow your client base and make a lasting impact on their fitness journeys.

Get Social

In today's digital age, social media has become an essential part of our daily lives. It's not just a platform for sharing cat videos or mouth-watering food pictures; it's a powerful tool that can significantly impact your success as a Personal Trainer. When used strategically, social media can help you attract more clients and grow your business in exciting ways.

Social media platforms like Instagram, Facebook, and YouTube offer you the perfect stage to showcase your knowledge, skills, and unique approach to fitness. Share valuable tips, exercise demonstrations, and informative content that positions you as an authority in your field. Consistently providing valuable information builds trust with your audience and makes them more likely to seek services.

If you're unsure about how best to promote yourself across social media, we have a course that is guided by some of the industry's most successful health and fitness influencers and is full of useful tips to help you build your brand and make the most of social media.

Social Media and Branding Course

personal trainer with client writing notes on clipboard

Offer discounts and promotions

In a competitive industry like personal training, standing out and attracting clients can be a challenge. One way to differentiate yourself is by offering enticing deals and discounts. Let's be honest, with the cost of living as high as it is, who doesn't want to save money where they can?

Here are a few different offers and discounts you could try:

  • Introductory Packages: Provide discounted packages to give potential clients a taste of your expertise and training style, building trust from the start
  • Group Training Discounts: Tap into the desire for community and affordability by offering discounted rates for group training sessions
  • Seasonal Promotions: Run special promotions tailored to different seasons or holidays, creating excitement and a sense of urgency among potential clients
  • Referral Programs: Encourage word-of-mouth by implementing a referral program and rewarding clients who bring in new business with discounts or free sessions

By striking the right balance, these offers can help you attract new clients, generate buzz, and build strong relationships based on trust and value.

Take your services online

If you're looking to get more personal training clients, one route you can take is to offer online training sessions. It provides convenience, expands your audience reach, offers flexibility, and allows for personalised attention and accountability.

With online training, clients can work out from anywhere, at their preferred time, and you can connect with individuals from different locations. It's a modern approach that breaks down barriers and appeals to a wider range of clients. Embrace online training to revolutionise your business and expand your client base.

Our Level 3 Personal Trainer Online Specialist (RQF) course will provide you with all the knowledge you need to launch a successful online business.

By following these tips, you can increase your chances of getting more clients and growing your personal training business.

How Learndirect Can Help

At learndirect, we offer a variety of online health and fitness courses that not only help you get certified and start your career but also help you get personal training clients once you're qualified.

Our courses are accredited and recognised throughout the industry, and they offer the convenience of online learning, unrivalled support throughout your course and various flexible payment options.

If you're ready to fulfil your dream of becoming a health and fitness professional, learndirect can help.

Contact us today to learn more about our Personal Trainer courses.

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