Managing the Enterprise

Managing the Enterprise

Naylor (2004) defines management as:

“…the process of achieving organisational objectives, within a changing environment, by balancing efficiency, effectiveness and equity, obtaining the most from limited resources and working with and through people.”

This course has been chosen because it presents the information on management in an interesting way, and encourages a high level of student participation. The course has been written to help you to develop your understanding of each topic, and highlighting the key points.

The course will require you to undertake practical activities, whilst others are more reflective and ask you to think about some of the concepts covered and then to relate them to your own experience. In either case, completing the course will add a further dimension to your studies and enable you to make sense of the material presented to you by applying it to the real world and to your own frame of reference.

On completion of this course you will be able to:

• Demonstrate theoretical and integrated applications of concepts, models, and techniques associated with the integrative, holistic nature of the business enterprise.
• Analyse and synthesise arguments focusing on the value creation process in any for profit and for non-profit organisational entity and the management challenges posed by diverse stakeholders.
• Collaborate as a group to assess and resolve issues through the ability to access information, interpret, synthesise and communicate to others collectively and/or individually, using current retrieval, analysis and presentation tools.
• Develop an awareness of the Business Environment.

Modules

The Business in its Environment

• Introduction
• Participating in the Dynamic Business Environment
• What is Management?
• The Dynamic Business Environment
• Making Ethical Decisions and Managing a Socially Responsible Business
• Competing in the Global Marketplace
• Summary

Managing the Business

• Introduction
• Management and Leadership in Today’s Organisation
• World-Class Operations Management
• Understanding the Customer and Creating a Marketing Strategy
• Developing Quality Products at the Right Price
• Distributing Products in a Timely and Efficient Manner
• Using Integrated Marketing Communications to Promote Products

Technology, Information and Finance

• Introduction
• Using Technology to Manage Information
• Using Financial Information and Accounting
• Managing the Firm’s Finances
• Summary

Contemporary Issues in Managing the Enterprise

• Introduction
• Knowledge Management
• Intellectual Capital Auditing
• Virtual Organisations
• Summary

Entry Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

• All study materials
• Study Guide
• Full Tutor and Admin support

Course Text

For this course you will be required to purchase the textbook:

Naylor J (2004) Management, 2nd Edition, Harlow, FT Prentice Hall

This textbook has been chosen because it presents the information on management in an interesting and interactive way, and encourages a high level of student participation.

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Managing the Enterprise.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK

• Each year around 6,000 businesses equip their staff for success with learndirect
• learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
• Almost 700,000 maths and English test passes have been achieved with learndirect.
• 300,000 people fulfilled their career ambitions last year with learndirect.
• Over 250,000 apprentices have achieved with learndirect.