CIM Level 3 Foundation Extended Certificate in Professional & Digital Marketing

CIM Level 3 Foundation Extended Certificate in Professional & Digital Marketing

This Course at a Glance

• An ideal way to gain a thorough understanding of marketing to kickstart your career
• Delve into marketing essentials, content and channels, and marketing insights
• Put your best foot forward for roles in digitally-led businesses
• Provides an internationally recognised qualification
• 360 hours completion time
• Ofqual regulated

The CIM Level 3 Foundation Extended Certificate in Professional & Digital Marketing offers a comprehensive and flexible approach to learning the fundamentals of marketing. Unlike our other Level 3 CIM qualifications that focus on two core modules, this extended certificate includes three modules, providing a broader and more in-depth understanding of the marketing landscape.

By studying Marketing Essentials, you will gain a solid foundation in the key concepts, terminology, and principles that underpin effective marketing. You will explore the role of marketing within organisations, understand consumer and business buying behaviour, and learn how to analyse the marketing environment. This module equips you with the essential knowledge to build a successful marketing strategy.

Content and Channels delves into the world of content creation and distribution. You will discover the different types of content that can be used to engage your target audience and the various channels through which you can deliver your message. By understanding the relationship between content and channels, you will be able to develop effective marketing campaigns that resonate with your audience.

Marketing Insights introduces you to the importance of research and customer insights in marketing decision-making. You will explore different research methods, learn how to monitor the marketing environment and gain a deeper understanding of consumer behaviour. This module equips you with the skills to gather valuable data and use it to inform your marketing strategies.

The extended nature of this certificate allows you to explore a wider range of marketing topics, providing you with a more comprehensive understanding of the field. This flexibility makes it ideal for individuals who want to gain a solid foundation in marketing before specialising in a particular area or those who simply want to broaden their knowledge.

Getting Started

learndirect is the leading UK online course provider, helping thousands of students achieve their academic goals on their terms. This CIM Level 3 Foundation Extended Certificate in Professional & Digital Marketing is fully accredited by the European Marketing Confederation and will enable you to progress to the next level of official CIM marketing certification.

The course has been created by the Chartered Institute of Marketing (CIM), an Ofqual-regulated provider with over 12,500 studying members in 118 countries around the world. Each module within their courses is based on a unique set of Professional Marketing Competencies, which are designed to help marketers meet the increasing demands that are expected of them at every stage in their careers.

The course is delivered online, through an engaging array of online learning materials. So, you will find your education both interesting and rewarding. As a self-paced online course, you can also work towards your qualification without pressure, around your existing responsibilities. Helping you take on more responsibility in your role and progress into more senior marketing positions quickly.

Modules

Module 1: Marketing Essentials

Upon successful completion of this module, you will:

• Understand the purpose and function of marketing within organisations
• Understand the elements of a marketing audit
• Understand the concept and application of the marketing mix

Module 2: Content & Channels

Upon successful completion of this module, you will:

• Understand how communications channels are used in marketing
• Determine the best type of content to use in marketing communications
• Understand how to choose the most suitable channel(s) and content for a communications campaign

Module 3: Marketing Insights

Upon successful completion of this module, you will:

• Explain key market research methods and insights which can inform marketing decision-making
• Understand the key factors that influence consumer/customer behaviour
• Understand the customer journey and how it impacts relationships
• Understand how to conduct a marketing audit to inform marketing decision-making

Entry Requirements

It is not necessary to have any previous experience or knowledge of marketing to study this CIM Level 3 course.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. Other equivalent alternatives will also be considered.

Minimum Age Restriction

You must be aged 18 or above to enrol on this course.

Average Completion Timeframe

The average time it takes to complete this course is 12 months.

Assessment Requirements

Each module includes an on-screen multiple-choice test. These include 50 questions and take 90 minutes to complete.

Certification Timeframe

You should receive your certificate in 12 weeks, but that can be extended if an EQA sample is required. It is also dependent upon CIM moderation windows, details of which you can access on the CIM website.

Course Fees

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

Is Membership Required?

Membership is required and must be purchased separately by the learner.

Each module includes an on-screen multiple-choice test. These include 50 questions and take 90 minutes to complete.

*Please note, you need to obtain a pass (at least 60%) in all modules included in this course to successfully achieve this qualification.

CIM

Upon successful completion of this online course, you will have achieved a globally recognised CIM Level 3 Foundation Extended Certificate in Professional & Digital Marketing.

Completion of this CIM Level 3 Foundation Extended Certificate in Professional & Digital Marketing unlocks the opportunity to progress to the next stage of CIM training. With this qualification, you can go on to study Level 4 CIM qualifications to advance your knowledge, skills and career prospects.

Please click here to visit the CIM website.

Please click here to visit the CIM website.

Earning the CIM Level 3 Foundation Extended Certificate in Professional & Digital Marketing provides you with a comprehensive understanding of the fundamental principles of marketing. This knowledge, coupled with your marketing insights and understanding of beneficial content and channels, equips you to create effective marketing strategies that drive business success.

For these reasons, this extended certificate is ideal for individuals wanting to stand out and put their best foot forward when entering the marketing field or those looking to advance their careers in marketing-related roles.

Some potential career paths include:

• Marketing Research Analyst
• Market Intelligence Specialist
• Customer Insights Specialist
• Digital Marketing Assistant (with a focus on analytics)
• Data Analyst (Marketing)

By obtaining this extended qualification, you'll demonstrate your commitment to professional development and your ability to apply marketing principles effectively. The CIM is a globally recognised professional body, and earning a CIM qualification can open doors to exciting career opportunities.