An event manager has ample responsibilities when overseeing an event. They must be fully invested in the process. Having a hand in each component of the event and ensuring it runs as planned. You’ll have to be highly organised and understand many areas of events in depth to properly execute the role.
That being said, there isn’t a necessity for a qualification. Many people work in events that come from PR or marketing backgrounds. Or even something completely different.
However, it would be advisable to receive a qualification in event management. Getting qualified fast-tracks your progress into the desired role. Without it, you’d most likely have to prove your worth through volunteering and internships. This isn’t necessarily a bad thing, it's just not a viable option for those who rely on a steady income.
Whereas, with a qualification, potential employers will see that you know your stuff and are serious about the profession. Which is imperative with event managers having to juggle as many elements as they do. It pays to get qualified and expand your knowledge so you’re up to the task.
What’s it like being an event manager?
As an event manager, you’ll have many responsibilities that need tending to prior, during and post-event.
Firstly, the event planner will liaise with the client and finding out exactly what their requirements are. Sometimes the role of an event manager and planner intertwine, so you might have to do this part too.
After the initial meeting, they’ll have to research venues, suppliers, contractors and negotiate prices and hire. Making sure everything is possible within the budget set by the client.
They’ll then provide a detailed proposal for the event that fits the brief. This will include timelines, venue options, suppliers, legal obligations, staffing and overall cost.
If the client gives them the green-light then the event manager is good to start on preparations for the event. You’ll work alongside sales and marketing to promote the event, organise guest speakers, coordinate suppliers and delegate responsibility. You will need to be meticulous in your efforts to ensure everything runs smoothly.
Fully briefing your team of staff so they understand exactly what is required of them. Whilst also organising facilities for car parking, traffic control, security, first aid, hospitality and the media. As well as making sure you’re complying with any legalities you need to adhere to. Such as insurance and health and safety measures.
Once the event is underway you’ll oversee everything. Making sure it goes to plan and be on hand should any issues arise. After the event, you’ll need to dismantle and remove any set-up and staging equipment and clear the venue efficiently.
Finally, you’ll produce a post-event evaluation to inform future events whilst researching opportunities for new clients.
What you’ll learn
The Events Management level 3 course gives you a well-rounded overview of what is expected of an event manager. You’ll learn key skills and understand the theory behind each component so you’re able to deliver the best results. Once qualified you’ll be confidently able to seek employment within the events industry, by-passing more entry-level roles.
In this unit, you’ll learn how to effectively plan for an event. Covering various methods used by professional event managers. Ensuring you understand the importance of following a planning model. Developing your knowledge through the exploration of all characteristics involved within the planning process.
Once completed you’ll be armed with the skills needed to take on event planning efficiently.
Catering & Food Services
In this module, you’ll explore the general process and planning involved in catering services in more depth. Giving you further insight into catering, food and beverage administration. You’ll identify the role of the event manager within this area and learn about all the factors involved. Covering aspects such as how to design a menu, how to budget correctly and regulations you’ll have to follow.
As they say, “it takes a village,” which is especially true for event managing. You’ll be responsible for various faculty members all working on different parts of the event. This module develops your understanding of what is required of you as a manager. Expanding on your knowledge on the key principles of human relations and applying that practically into an event management role.
In this unit, you’ll cover the core elements of marketing within events. Learning how to properly promote your event to potential attendees whether that’s a charity gala, music festival or business event. You’ll cover how to create a marketing strategy to present to clients. As well as oversee a team of marketing and sales personnel.
Leading on from the last topic is another unit dedicated to fundraising in events. This unit goes into depth about how to incorporate this feature and the main motives behind people donating. Allowing you to develop your knowledge on how to get people to donate and ensure your event is a success.
Studying for your event management qualification online gives you the flexibility to engage with your studies whenever suits you. You’re able to set the pace and place of your learning.
Unlike a physical college where you’d have to follow a rigid timetable with little room for adjustments. So, if your schedule is quite busy, this would be quite a challenging feat. Which can put you off learning altogether, but that doesn’t have to be the case.
Online learning eliminates the logistical nightmare of classes, as there aren’t any. As long as you have a stable internet connection and a laptop you’re good to go. The material is available online as soon as you enrol. Allowing you to progress with your learning when your schedule allows.
Therefore, you’re able to relax and enjoy your learning experience. Knowing that you can pick up where you left off whenever you want, not when is expected of you.
If you’re ready to get back into education and become a professional event manager learndirect can help. Allowing you to get qualified from the comfort of your own home.
learndirect is one of the UK’s leading online learning providers. Our courses have flexible payment options and dedicated tutors to guide you. They’ll provide constructive feedback on your assignments and any extra assistance where needed.
Learn more on how to prepare for your online learning experience by reading our blog here.
Get in touch with our advisors today to enrol or browse the course below.