Generative AI in Practice: Applications Across Sales, Software, Customer Service, and Data Analytics

Generative AI in Practice: Applications Across Sales, Software, Customer Service, and Data Analytics

This Course at a Glance

• Hands-on Generative AI training for real-world business use
• Learn how to apply AI in Sales, Software Development, Customer Service, Data Analytics
• Explore tools like ChatGPT, GitHub Copilot, HubSpot AI, Tableau GPT
• Designed for professionals looking to boost productivity and performance
• Study online, at your own pace

If you're looking for the best AI courses online that focus on real impact, this course delivers exactly that.

In generative AI in Practice, you’ll learn how to apply AI tools and prompts to solve problems, speed up workflows, and generate value in your role. This is ideal for anyone working in sales, customer service, software development, or data analytics.

This is hands-on, job-focused generative AI training that shows you how to move from theory to action. Each module is packed with examples, ready-to-use prompts, and tool demonstrations, so you can apply what you learn immediately in your work.

By the end of the course, you’ll understand how to get the best from the most popular GenAI tools on the market and how to confidently integrate them into your day-to-day responsibilities.

Whether you're a tech-savvy team member, a manager looking to drive efficiency, or someone exploring the future of your industry, this AI certification course will help you get ahead.

Getting started

At learndirect, you can study wherever and whenever it suits you, with no fixed schedule or deadlines. Whether you're upskilling for your current role or preparing for a career pivot, you'll be learning in a way that works around your life.

As one of our most practical generative AI training courses, this option is ideal for anyone looking for the best AI courses online that balance flexibility with hands-on impact. No unnecessary theory, just real tools, real prompts, and real results.

Modules

Unit 1: Introduction to Generative AI

Upon successful completion of this module, you will:

• Understand what Generative AI is.
• Trace the history and evolution of Generative AI, including key concepts like GANs, VAEs, and Transformers.
• Differentiate between Generative and Discriminative AI models.
• Identify real-world applications and industries currently leveraging Generative AI.

Unit 2: Generative AI in Sales

Upon successful completion of this module, you will:

• Learn to prompt Generative AI for detailed customer persona generation.
• Master writing personalised and effective email sequences with AI assistance.
• Create dynamic sales scripts and powerful objection handlers using Generative AI tools.
• Get an overview of relevant tools such as ChatGPT, Lavender, Copy.ai, and HubSpot AI for sales applications.

Unit 3: Generative AI in Software Development

Upon successful completion of this module, you will:

• Learn prompting techniques for generating code in various languages (e.g., Python, JavaScript).
• Utilise AI for efficient debugging and understanding complex code explanations.
• Master writing comprehensive documentation and API references with Generative AI.
• Be introduced to specialised tools like GitHub Copilot, ChatGPT Code Interpreter, and Replit AI for development.

Unit 4: Generative AI in Customer Service (CS)

Upon successful completion of this module, you will:

• Develop prompting strategies for generating empathetic responses and managing escalation flows in customer interactions.
• Learn to auto-generate FAQs and comprehensive help centre articles.
• Understand how to integrate AI into popular chatbot platforms like Zendesk and Intercom AI.
• Explore best practices for maintaining a 'human-in-the-loop' approach in AI-powered customer service.

Unit 5: Generative AI in Data Analytics (DA)

Upon successful completion of this module, you will:

• Utilise AI for effective data summarisation and hypothesis generation.
• Perform AI-assisted data exploration with tools integrated into platforms like Python, Excel, and SQL.
• Learn to create data visualisations via tools such as ChatGPT, Tableau GPT, or Power BI Copilot.
• Automate report generation using Generative AI with structured templates for efficient data presentation.

Entry Requirements

This course is designed for professionals who want to put AI into practice. While some familiarity with tools like spreadsheets, CRM systems, or code editors is helpful, you don’t need a technical background to succeed. If you're looking for practical generative AI training you can use in your job right now, this is for you.

Average completion timeframe

You can complete the course at your own pace. Most learners finish in a matter of weeks, spending a few hours each week on the modules.

Assessment requirements

After each lesson there will be a question paper, which needs to be completed and submitted for marking. This method of continual assessment ensures that we can consistently monitor your progress and can provide you with assistance throughout the duration of the course. You will receive a digital certificate (e-cert) issued by TQUK upon successful completion of the course.

Course fees

Your course fee covers everything, including learning materials, platform access, and support. There are no additional or hidden costs.

TQUK

This course is officially endorsed by Training Qualifications UK (TQUK), a nationally recognised awarding organisation regulated by Ofqual. TQUK endorsement confirms that the course content, delivery and assessment have been rigorously reviewed for quality, consistency and relevance to industry standards. Learners can be confident that they are engaging with a professionally recognised programme that supports career development and lifelong learning.

Established in 2013, Training Qualifications UK are one of the most forward-thinking and agile Awarding Organisations in the UK. They work closely with both employers and providers to ensure learners receive qualifications that have impact in the workplace and help learners succeed in all walks of life.

Knowing how to apply generative AI tools to your work isn’t just a future skill, it’s a right-now advantage. This course is ideal if you want to:

• Enhance your productivity and creativity at work
• Automate tasks or streamline manual processes
• Learn how AI is being used in your industry
• Lead AI adoption in your team or department
• Strengthen your CV with practical, recognised generative AI training

Whether you're in sales, tech, support, or data, or managing teams in those areas. This course gives you tools that make an immediate difference.