Join the AI for Business Course Revolution

Generative AI in Business: Applications for Marketing, Productivity, and Strategy

This Course at a Glance

• Integrate Generative AI into your daily business workflows
• Boost productivity in content creation, marketing, and customer service
• Leverage AI for strategic decision-making and market analysis
• An essential artificial intelligence business course for modern professionals
• Gain practical skills with tools like ChatGPT, Jasper, and Canva AI
• Study AI learning courses designed for business growth

About your course

The business landscape is being reshaped by Generative AI, and staying competitive means understanding how to harness it effectively. Our online Generative AI in Business: Applications for Marketing, Productivity, and Strategy course is designed to empower you with practical skills to integrate AI into your organisation's core functions. So, you’ll be studying an artificial intelligence business course that delivers real-world impact.

This comprehensive programme will enable you to effectively incorporate Generative AI into everyday business workflows. From streamlining content creation and automating tasks to conducting insightful market research and enhancing strategic decision-making, you'll gain hands-on experience with leading tools like ChatGPT, Jasper, Copy.ai, and Notion AI.

AI learning courses like this one are designed for professionals ready to transform their business operations. You'll also learn about strategic implications, including how AI impacts areas often covered in an AI in finance course, such as data interpretation and decision support.

Getting started

learndirect is a leading UK distance learning provider, offering an extension selection of online courses designed to elevate your professional skills. Our online Generative AI in Business: Applications for Marketing, Productivity, and Strategy course is tailored for entrepreneurs, managers, and team members who want to harness AI for tangible business advantages. It's an invaluable artificial intelligence business course for anyone looking to drive efficiency and innovation.

Modules

Unit 1: Introduction to Generative AI

Upon successful completion of this module, you will:

• Understand what Generative AI is.
• Trace the history and evolution of Generative AI, including key concepts like GANs, VAEs, and Transformers.
• Differentiate between Generative and Discriminative AI models.
• Identify real-world applications and industries currently leveraging Generative AI.

Unit 2: Generative AI in the Business World

Upon successful completion of this module, you will:

• Understand what Generative AI means for modern organisations.
• Gain an overview of key business applications across content, customer service, and analysis.
• Explore real-world case studies of GenAI implementation in marketing, HR, operations, and consulting.
• Get an overview of top tools including ChatGPT, Jasper, and Canva AI.

Unit 3: Mastering AI for Content Creation

Upon successful completion of this module, you will:

• Learn to generate high-quality emails, blog posts, product descriptions, and scripts.
• Master tailoring content for specific tones and audiences, from B2B to B2C.
• Discover productivity tips for repurposing content efficiently (e.g., transforming a blog into a LinkedIn post or tweet thread).

Unit 4: Market Research & Competitor Analysis with AI

Upon successful completion of this module, you will:

• Utilise AI for prompting powerful SWOT analyses, customer personas, and market segmentation.
• Generate concise competitor summaries using AI tools.
• Perform trend analysis via AI-powered summarisation and sentiment analysis tools.

Unit 5: AI-Enhanced Communication and Reports

Upon successful completion of this module, you will:

• Learn to write impactful business reports, executive summaries, and memos with AI assistance.
• Master translating complex technical information into clear, business-friendly language.
• Discover how AI can serve as a meeting summariser and productivity assistant (e.g., Otter.ai, Fireflies).

Unit 6: AI in Customer Experience & Support

Upon successful completion of this module, you will:

• Understand the basic setup and business logic behind chatbots and AI assistants.
• Get an overview of essential tools like Intercom, Drift, and Zendesk AI.
• Learn effective prompting for FAQ generation, tone calibration, and escalation handling in customer interactions.

Unit 7: Data, Analysis & Decision Support

Upon successful completion of this module, you will:

• Utilise AI to interpret complex survey results, financial data, and sales figures.
• Master prompting for dynamic dashboards and summaries in tools like Excel, Notion, and Google Sheets.

Unit 8: Productivity & Personal Efficiency with GenAI

Upon successful completion of this module, you will:

• Employ AI for task management, planning, and meeting preparation.
• Implement powerful productivity workflows using automation tools like Zapier, Notion AI, and ChatGPT.
• Leverage AI as a calendar and project assistant.

Unit 9: Implementation Strategy & Ethics in Business AI

Upon successful completion of this module, you will:

• Understand principles for responsible AI adoption in the workplace.
• Address key considerations around governance, intellectual property (IP), and content validation.
• Learn about team training and change management strategies for successful AI integration.

Entry Requirements

This artificial intelligence business course is open to all business professionals, managers, entrepreneurs, and team members eager to integrate AI into their work. No prior technical or AI-specific knowledge is required; our focus is on practical application within a business context.

Average completion timeframe

Designed with flexibility in mind, learners typically complete this comprehensive course within a matter of weeks, adapting to their professional schedules.

Assessment requirements

After each lesson there will be a question paper, which needs to be completed and submitted for marking. This method of continual assessment ensures that we can consistently monitor your progress and can provide you with assistance throughout the duration of the course. You will receive a digital certificate (e-cert) issued by TQUK upon successful completion of the course.

Course fees

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

After each lesson there will be a question paper, which needs to be completed and submitted for marking. This method of continual assessment ensures that we can consistently monitor your progress and can provide you with assistance throughout the duration of the course. You will receive a digital certificate (e-cert) issued by TQUK upon successful completion of the course.

learndirect

Once a learner has passed the assessment at the end of the course, they will be able to download a learndirect certificate to confirm their progress.

Established in 2000, learndirect is a leading UK-based training provider, offering a diverse portfolio of nationally recognised qualifications. With a strong focus on flexible learning and a commitment to delivering excellence, a certificate from learndirect empowers learners to achieve their career goals.

Integrating Generative AI skills into your repertoire is crucial for enhancing efficiency, innovation, and strategic advantage in today's market. This course will significantly boost your capabilities in:

• Marketing & Sales: Revolutionise content creation, lead generation, and customer engagement.
• Operations & HR: Streamline internal communication, automate tasks, and enhance productivity.
• Product Development: Utilise AI for market insights, ideation, and rapid prototyping.
• Strategy & Decision Making: Leverage AI for deeper analysis, trend identification, and informed choices.
• Finance Professionals: While not solely an AI in finance course, this programme equips you with AI tools for data interpretation, report generation, and analytical support, crucial for financial decision-making.

This artificial intelligence business course is your pathway to becoming an AI-empowered professional, driving efficiency, innovation, and growth within any organisation.

Frequently Asked Questions