– Influential and respected annual Business Superbrands® list places learndirect among the UK’s strongest business-to-business brands –
learndirect has officially been awarded Business Superbrand status for 2014, following an independently co-ordinated process managed by The Centre for Brand Analysis (TCBA).
Gaining Superbrand status follows the latest assessment of the annual survey, which has been identifying the UK’s strongest business-to-business brands since 2001.
The yearly process, managed by TCBA, surveys an expert council and more than 2,000 individual business professionals from across the UK. Both audiences rate more than 1,200 brands, which they assess on the three key criteria of quality, reliability and distinction.
Suzana Lopes, Senior Vice President of Sales and Marketing at learndirect said: “We’re delighted to have been named a Superbrand for 2014. At learndirect we pride ourselves on delivering a high quality and reliable service to our customers – whether that’s one of the 75,000 businesses we’ve worked with to upskill their staff or 4.5million individuals we’ve helped gain the skills they need for work. This accolade reaffirms the unique position we have in delivering a wide range of products to lots of different types of audience.”
Stephen Cheliotis, Chairman of the Business Superbrands Council said: “For learndirect to achieve Business Superbrand status is really positive, especially considering more than one thousand brands were evaluated in the process. Business Superbrand status is affirmation of the goodwill and positive reputation learndirect enjoys within the UK among both marketing experts and business professionals alike. Achieving Business Superbrand status places the brand among an elite of companies, whose brand equity is helping to drive their business forward”.