Christmas Day learning increases 144% in 5 years

While Christmas day saw a rush of people keen to start their sales shopping early online, 765 people across England and Wales were also taking time out of the festivities to log on to their learning with learndirect and get themselves job ready for 2012. This is up from 695 in 2010 as people continue to feel the pressure of the current climate – a 10 per cent increase – and just 314 in 2006, an increase of 144 per cent in five years.

With unemployment now at 2.64 million, the highest level since 1994, the number of people working to improve their skills on Christmas day has risen sharply. While most people are tucking into a festive lunch and celebrating, the number of people learning online with learndirect on 25 December is now nearly 10 per cent of the learning provider’s average daily figure of 8,000.

Colin McDonald, Head of Service Offer and Marketing at learndirect, said: “”The increase in Christmas day learners shows how keen people are to improve their skills and work towards a brighter 2012. Gaining qualifications can help get people get back into work and give them a much needed confidence boost which will help improve their employment prospects. It can also support businesses which are crying out for skilled workers.

“”The great thing about the courses at learndirect is they are flexible enough to fit around any schedule, including your Christmas dinner. While we know that learning new skills is vital, we hope that everyone who visited our website on Christmas day managed to combine their learning with enjoying the festivities.””

The news follows publication of learndirect‘s ‘Work Confident Report’ in September 2011 as part of its Make It Count campaign. The report showed that two thirds of unemployed people admit they have lost confidence in their ability in the last year and have given up all hope.

Survey findings also showed 70 per cent of unemployed people admit they feel ‘trapped’ by the endless job hunt cycle, and 96 per cent of Britain’s unemployed don’t think there are any jobs suitable for the skills they possess. Meanwhile 63 per cent of unemployed job seekers are going for a lower-paid position after a long and unsuccessful job hunt.

learndirect‘s Make it Count campaign has been developed to help break down barriers and encourage people to learn new skills and get the qualifications they need to improve their job prospects and their life. learndirect has a whole range of free or low cost courses for learners and business which can fit around every schedule and lifestyle to help people get work confident. To sign up to learning today visit or head down to your nearest learndirect centre.