In order to be successful, you will need to pull together all the threads of your business so that you make yourself, your company and your product or service so attractive that customers will want to search for you as much you want to search for them.
This interactive course will offer you invaluable advice about how to sell yourself, your products or your services, and will teach you how to get your ‘edge’. The course is divided up into modules that step you through where to start, what you need to put in place, and how you make it all happen.
As you work through the course, you'll learn how to better identify and understand your customers. You'll look at buying habits, customer decision making and how you sit alongside your competition.
You'll learn how to treat yourself as a "brand" and the art of image and first impressions. The course will then help you to identify and use the most appropriate marketing approach including online, face-to-face and "traditional" resources such as business cards, mailing lists and newsletters and PR.
The course covers common sales tips that can work for any business, understanding what your customer wants, telephone selling and getting appointments, key closing questions, cold calling techniques and body language. In just two hours you'll gain a range of professional sales skills that will help you to grow your business.
Understanding your customers and how they buy, segmentation, looking at the competition.
Understanding fundamental business rules
Product focus, Pareto’s 80/20 law and how this can work for you, dominating markets, what would a potential customer type in a search engine to find you or your product?
Treat yourself and your business as part of the product or service you are selling, image and first impressions, what influences people’s decisions, using serviced offices to promote your business brand.
Drive business to your website
The importance of a website, content marketing, describe your product in three words or less, choosing the right domain name.
Marketing you and your company
The tools in your marketing tool box, how to adapt traditional techniques so that they work today, web testimonials and how to source them, effective and memorable business cards, mailing lists and newsletters, investing in quality PR.
Common sales tips that can work for any business, understanding what your customer wants, telephone selling and getting appointments, key closing questions, cold calling techniques, body language – what to look out for.
certificate will be emailed to you when you have successfully completed the course.