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Marketing

PRICE
£18.00 (inc VAT)
£15.00 (ex VAT)
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Buying for business and need more details? Find out how eCourses can help.

DISCOUNTS ARE AVAILABLE FOR THIS COURSE
Buy 5 or more copies of this course to qualify for a bulk discount. Simply select the number of people who require training, and your discount will be applied when you check out.

Overview

Do you want to make your business more customer-focused? Marketing is the process a business uses to identify or anticipate its customers' needs and desires, helping it to promote its products or services. Successful marketing can have a big impact on the profitability of a business.

This course gives a simple introduction to marketing concepts and principles. You'll learn about marketing theories and analyse marketing methods.

You'll get to understand the importance of four key elements - product, price, place and promotion - in order to develop an effective marketing strategy and promote your business. You'll also learn how to find out more about customers, and understand how to evaluate your business using SWOT analysis.

Please note: this course requires Internet Explorer version 10 or 11 (see technical requirements for details).

Marketing

Features

  • Simple case study format with basic exercises to test your learning
  • Printable transcripts for future reference
  • Glossary for definitions of unfamiliar terms
  • Links to useful online business resources

Certificate

A learndirect certificate of completion will be emailed to you at the end of the course.
Quantity
Details

Buying for business and need more details? Find out how eCourses can help.

DISCOUNTS ARE AVAILABLE FOR THIS COURSE
Buy 5 or more copies of this course to qualify for a bulk discount. Simply select the number of people who require training, and your discount will be applied when you check out.

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