Do you want to make your business more customer-focused? Marketing is the process a business uses to identify or anticipate its customers' needs and desires, helping it to promote its products or services. Successful marketing can have a big impact on the profitability of a business.
This course gives a simple introduction to marketing concepts and principles. You'll learn about marketing theories and analyse marketing methods.
You'll get to understand the importance of four key elements - product, price, place and promotion - in order to develop an effective marketing strategy and promote your business. You'll also learn how to find out more about customers, and understand how to evaluate your business using SWOT analysis.
Please note: this course requires Internet Explorer version 10 or 11 (see technical requirements for details).